Italy comes third by size, ahead of France, and the Netherlands is the only top-ten market ranking it fourth.
Food & Beverages · shop category
Food & Beverages online shops, by country
Food and beverages is among the top five categories of online shops across Europe, ranking third in Italy, Switzerland, Belgium and Austria.
- Shops across Europe
- ~170,000
- Largest market
- United Kingdom
- Countries
- 30
- Largest category in
- none
September 2026
In the United Kingdom, Germany, France, Spain and Poland it ranks only fifth; lead with Italy and Switzerland.
Belgium sits above Spain and Austria above Poland, so do not skip the smaller markets when building a food list.
Food & Beverages shops by country
Online shops in each country whose main category this is, largest first.
- 01United Kingdom~24,000
- 02Germany~19,000
- 03Italy~16,000
- 04France~13,000
- 05Switzerland~11,000
- 06Belgium~9,100
- 07Spain~9,000
- 08Netherlands~8,600
- 09Austria~7,200
- 10Poland~6,400
- 11Czechia~5,000
- 12Romania~4,800
- 13Greece~4,400
- 14Hungary~3,400
- 15Denmark~3,200
- 16Sweden~2,900
- 17Portugal~2,800
- 18Slovakia~2,400
- 19Ireland~2,300
- 20Norway~1,600
- 21Bulgaria~1,600
- 22Finland~1,400
- 23Lithuania~1,200
- 24Slovenia~1,100
- 25Estonia~1,000
- 26Croatia~890
- 27Latvia~620
- 28Cyprus~390
- 29Luxembourg~330
- 30Malta~270
What this means
What to do with it.
Food shops range from single-product producers to drinks specialists and grocers, so narrow by what they sell and whether they ship chilled or ambient goods. Treat Italy, Switzerland, Belgium and Austria as the core, where food is a top-three category, and the United Kingdom and Germany as volume markets that need a size filter first.
Target Italian, Swiss, Belgian and Austrian food retailers first, where the category runs deep, then use the United Kingdom and Germany with a size filter.
Prioritize food and drink shops when pitching chilled, fragile or heavy delivery, since bottles, perishables and crates are the normal parcel here.
Recruit food and drink sellers with their own checkout in Italy and Switzerland, where the category ranks third, and prioritize those already shipping across a border.
Common questions
- How many online shops in Europe sell food & beverages?
- About 170,000 online shops across 30 European countries have food & beverages as their main category.
- Which country has the most food & beverages shops?
- United Kingdom, with ~24,000 shops, followed by Germany (~19,000).
- Can I get a list of food & beverages shops in a country?
- Yes. Choose the country and the cut you want, for example shops that advertise now, run a given platform or sit above a turnover line, and we return the matched companies with the people to reach.
Keep in mind
- Alcohol and tobacco sellers sit in this category, and many cannot ship across borders, so filter them before a cross-border or grocery pitch.
- Third place in Belgium and Austria shows strength at home; the United Kingdom and Germany still hold far more food shops.
Start with your target
Target food & beverages shops
Tell us who you want to reach. We send back matched accounts.
Get a matched sample
Before any commitment.