Every market has its own leader. International providers rarely top the list on their own.
Payment providers
Which payment providers do online shops offer, country by country?
Every market has its own leader. Start from the provider you compete with, see who offers it, then keep the shops that advertise now or have real turnover.
- Countries
- 30
- Leads in most countries
- PayPal (23)
- Present in most countries
- PayPal (30)
September 2026
Offered at checkout is the strict test. A logo on a page is weaker evidence, and the two are kept apart.
The leading payment provider in each country
Counted by online shops that offer it. Open a country for the full ranking.
| Country | Leader | Online shops | Second |
|---|---|---|---|
| Austria | PayPal | ~25,000 | Sofort |
| Belgium | PayPal | ~15,000 | Bancontact |
| Bulgaria | PayPal | ~2,800 | Stripe |
| Croatia | PayPal | ~1,700 | Stripe |
| Cyprus | PayPal | ~1,100 | Stripe |
| Czechia | PayPal | ~5,000 | Comgate |
| Denmark | MobilePay | ~8,500 | PayPal |
| Estonia | Swedbank Banklink | ~2,700 | LHV Banklink |
| Finland | Siirto | ~5,500 | PayPal |
| France | PayPal | ~56,000 | Stripe |
| Germany | PayPal | ~180,000 | Sofort |
| Greece | PayPal | ~15,000 | Viva.com |
| Hungary | Barion | ~9,200 | SimplePay |
| Ireland | PayPal | ~9,800 | Stripe |
| Italy | PayPal | ~53,000 | Stripe |
| Latvia | PayPal | ~2,000 | Swedbank Banklink |
| Lithuania | PayPal | ~3,000 | Stripe |
| Luxembourg | PayPal | ~1,200 | Stripe |
| Malta | PayPal | ~800 | Stripe |
| Netherlands | PayPal | ~33,000 | Bancontact |
| Norway | Vipps | ~7,000 | Klarna |
| Poland | PayPal | ~19,000 | Przelewy24 |
| Portugal | PayPal | ~13,000 | Multibanco |
| Romania | NETOPIA Payments | ~8,300 | Stripe |
| Slovakia | PayPal | ~3,300 | Stripe |
| Slovenia | PayPal | ~5,300 | Stripe |
| Spain | PayPal | ~30,000 | Stripe |
| Sweden | Klarna | ~18,000 | PayPal |
| Switzerland | PayPal | ~32,000 | Sofort |
| United Kingdom | PayPal | ~93,000 | Stripe |
What this means
What to do with it.
Pick a segment worth targeting: shops that offer a competitor, shops with cards but no pay-later option, or shops whose payment setup fits your integration. Then ask for the matched accounts behind it.
Common questions
- Which payment provider leads in the most European countries?
- PayPal is the most offered payment provider in 23 of the 30 countries covered. In the other countries a local payment provider leads.
- Which payment provider is present in the most countries?
- PayPal clears the page floor in 30 countries.
- How are payment providers counted?
- By the number of online shops in each country that offer the payment provider, on the shop site or at checkout. A shop can offer several, so the counts in a country can add up to more than the number of shops.
- Can I get the shops behind a ranking?
- Yes. Choose the payment provider and the country, add a cut such as advertising now or above a turnover line, and we return the matched companies with the people to reach.
Keep in mind
- Not identified does not mean absent. Some shops could not be read, and some take only cash on delivery or bank transfer.
Start with your target
Build a target list by payment provider
Tell us who you want to reach. We send back matched accounts.
Get a matched sample
Before any commitment.