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Shop categories

What European online shops sell, by category and country

Find the online shops in your category, country by country, then narrow them to the ones worth your time.

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Categories
18
Countries
30
Largest category
Apparel & Accessories
Then
Business & Industrial, Home & Garden

September 2026

01

Apparel, business supplies and home and garden lead almost everywhere; the order below them changes by country.

02

A category list is a starting point. Narrow it by platform, payment provider or courier before anyone works it.

Across Europe

Shop categories by number of online shops

Each shop is counted once, under its main category.

  1. 01Apparel & Accessories~510,000
  2. 02Business & Industrial~310,000
  3. 03Home & Garden~250,000
  4. 04Food & Beverages~170,000
  5. 05Health & Beauty~170,000
  6. 06Sporting Goods~110,000
  7. 07Arts & Entertainment~100,000
  8. 08Hardware~100,000
  9. 09Media~81,000
  10. 10Vehicles & Parts~68,000
  11. 11Pet Supplies~66,000
  12. 12Furniture~65,000
  13. 13Electronics~61,000
  14. 14Office Supplies~42,000
  15. 15Toys & Games~30,000
  16. 16Cameras & Optics~22,000
  17. 17Baby & Toddler~21,000
  18. 18Luggage & Bags~2,700
Largest category by country

What online shops sell most, country by country

Open a country for its full category ranking.

CountryLargest categoryOnline shopsSecond
AustriaApparel & Accessories~10,000Business & Industrial
BelgiumApparel & Accessories~15,000Business & Industrial
BulgariaApparel & Accessories~4,500Home & Garden
CroatiaApparel & Accessories~1,800Business & Industrial
CyprusApparel & Accessories~1,400Business & Industrial
CzechiaBusiness & Industrial~13,000Apparel & Accessories
DenmarkApparel & Accessories~14,000Home & Garden
EstoniaApparel & Accessories~2,700Business & Industrial
FinlandApparel & Accessories~5,900Business & Industrial
FranceApparel & Accessories~68,000Business & Industrial
GermanyApparel & Accessories~56,000Business & Industrial
GreeceApparel & Accessories~14,000Business & Industrial
HungaryBusiness & Industrial~8,700Apparel & Accessories
IrelandApparel & Accessories~7,600Business & Industrial
ItalyApparel & Accessories~49,000Business & Industrial
LatviaApparel & Accessories~2,000Home & Garden
LithuaniaApparel & Accessories~5,400Home & Garden
LuxembourgApparel & Accessories~700Business & Industrial
MaltaApparel & Accessories~600Home & Garden
NetherlandsApparel & Accessories~42,000Business & Industrial
NorwayApparel & Accessories~7,600Business & Industrial
PolandApparel & Accessories~19,000Business & Industrial
PortugalApparel & Accessories~9,700Business & Industrial
RomaniaBusiness & Industrial~16,000Apparel & Accessories
SlovakiaBusiness & Industrial~5,800Apparel & Accessories
SloveniaApparel & Accessories~2,600Business & Industrial
SpainApparel & Accessories~26,000Business & Industrial
SwedenApparel & Accessories~16,000Home & Garden
SwitzerlandApparel & Accessories~21,000Business & Industrial
United KingdomApparel & Accessories~71,000Business & Industrial
What this means

What to do with it.

Pick the categories your product sells into, then the countries where they are largest. The matched companies behind each count come with the people to reach.

Common questions

Which product category has the most online shops in Europe?
Apparel & Accessories, with about 510,000 shops across 30 countries, ahead of business & industrial.
How are shops assigned to a category?
Each online shop is placed under one main product category from what it sells, so the counts in a country add up to the shops with a category.
Can I get the shops in a category and country?
Yes. Choose the category and country, add a cut such as advertising now or a platform, and we return the matched companies with the people to reach.
Keep in mind
  • A shop sells more than its main category; the count puts each shop under one.
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