Apparel and business and industrial are level at the top in Croatia, so neither list is deeper than the other.
Croatia · shop categories
What Croatian online shops sell, by category
Apparel and accessories and business and industrial share first place among online shops in Croatia, with home and garden third.
- Online shops with a category
- ~11,000
- Largest category
- Apparel & Accessories
- Then
- Business & Industrial, Home & Garden
- Most used platform
- WooCommerce
September 2026
Hardware ranks sixth in Croatia, level with food and beverages and ahead of sporting goods.
Pet supplies ranks only thirteenth in Croatia, behind media and furniture.
Shop categories in Croatia, by number of shops
Each shop is counted once, under its main category.
- 01Apparel & Accessories~1,800
- 02Business & Industrial~1,800
- 03Home & Garden~1,400
- 04Health & Beauty~930
- 05Food & Beverages~890
- 06Hardware~800
- 07Sporting Goods~610
- 08Arts & Entertainment~560
- 09Vehicles & Parts~500
- 10Electronics~470
- 11Furniture~450
- 12Media~420
- 13Pet Supplies~350
What this means
What to do with it.
Croatia has three lists of real depth, apparel, business and industrial and home and garden, and they are close enough to run as three parallel campaigns. Below health and beauty the groups are short, so combine hardware, electronics and vehicles and parts into one technical list rather than working them separately.
Target Croatian apparel, trade and home and garden retailers as three equal lists, each matched to a company and a buyer before outreach.
Pitch Croatian business and industrial shops with quoting and account features and the apparel and home and garden shops with consumer features, sorted by platform.
Deliver Croatian lists by the top three categories; the rest are short enough to work in full as one combined list.
Common questions
- What do most online shops in Croatia sell?
- Apparel & Accessories is the largest category, with ~1,800 shops, followed by business & industrial (~1,800).
- How many Croatian online shops sell home & garden?
- ~1,400 online shops in Croatia have home & garden as their main category, the third largest category in the country.
- Can I get a list of Croatian online shops by category?
- Yes. Pick the category and the cut you want, for example shops that advertise now or run a given platform, and we return the matched companies with the people to reach.
Keep in mind
- Each shop sits under one main category; a store selling tools and garden furniture appears once, under its leading range.
- Category rank counts shops, not sales; check store size or ad activity before you commit effort.
Start with your target
Build a Croatia target list by category
Tell us who you want to reach. We send back matched accounts.
Get a matched sample
Before any commitment.