Hungary is a trade and DIY market: business and industrial ranks first and hardware fourth, ahead of health and beauty.
Hungary · shop categories
What Hungarian online shops sell, by category
Business and industrial is the largest category of online shops in Hungary, ahead of apparel and accessories, home and garden and hardware.
- Online shops with a category
- ~55,000
- Largest category
- Business & Industrial
- Then
- Apparel & Accessories, Home & Garden
- Most used platform
- WooCommerce
September 2026
Apparel and home and garden sit close together in second and third place.
Food and beverages ranks only sixth in Hungary, behind health and beauty.
Shop categories in Hungary, by number of shops
Each shop is counted once, under its main category.
- 01Business & Industrial~8,700
- 02Apparel & Accessories~8,300
- 03Home & Garden~7,000
- 04Hardware~4,400
- 05Health & Beauty~4,100
- 06Food & Beverages~3,400
- 07Media~2,600
- 08Arts & Entertainment~2,500
- 09Sporting Goods~2,500
- 10Pet Supplies~2,200
- 11Electronics~1,900
- 12Vehicles & Parts~1,800
- 13Furniture~1,600
- 14Office Supplies~1,200
- 15Toys & Games~1,100
- 16Baby & Toddler~750
- 17Cameras & Optics~630
What this means
What to do with it.
Build the Hungarian list around business and industrial and hardware as one trade and DIY group, with invoicing and bulk ordering as the pitch. Apparel and home and garden are the consumer lists and are similar in depth, so work them side by side.
Target Hungarian trade and hardware retailers first, where the market leads, then apparel and home and garden, each matched to a company and a buyer.
Prioritize Hungarian apparel, home and garden and health and beauty shops for pay later, and offer invoice terms to the business and industrial group.
Pitch Hungarian business and industrial and hardware shops with quoting and account features, and the apparel and home and garden shops with consumer features.
Common questions
- What do most online shops in Hungary sell?
- Business & Industrial is the largest category, with ~8,700 shops, followed by apparel & accessories (~8,300).
- How many Hungarian online shops sell home & garden?
- ~7,000 online shops in Hungary have home & garden as their main category, the third largest category in the country.
- Can I get a list of Hungarian online shops by category?
- Yes. Pick the category and the cut you want, for example shops that advertise now or run a given platform, and we return the matched companies with the people to reach.
Keep in mind
- Each shop sits under one main category; a store selling tools and workwear appears once, under its leading range.
- A first-place category counts shops, not revenue; narrow by size or ad activity before outreach.
Start with your target
Build a Hungary target list by category
Tell us who you want to reach. We send back matched accounts.
Get a matched sample
Before any commitment.