Hardware and sporting goods share sixth place in Poland, ahead of arts and entertainment and media.
Poland · shop categories
What Polish online shops sell, by category
Apparel and accessories is the largest category of online shops in Poland, ahead of business and industrial, home and garden and health and beauty.
- Online shops with a category
- ~87,000
- Largest category
- Apparel & Accessories
- Then
- Business & Industrial, Home & Garden
- Most used platform
- WooCommerce
September 2026
Vehicles and parts and pet supplies share tenth place, ahead of furniture and electronics.
Electronics ranks only thirteenth in Poland, behind furniture.
Shop categories in Poland, by number of shops
Each shop is counted once, under its main category.
- 01Apparel & Accessories~19,000
- 02Business & Industrial~12,000
- 03Home & Garden~10,000
- 04Health & Beauty~6,900
- 05Food & Beverages~6,400
- 06Hardware~4,400
- 07Sporting Goods~4,400
- 08Arts & Entertainment~4,200
- 09Media~3,200
- 10Vehicles & Parts~2,900
- 11Pet Supplies~2,900
- 12Furniture~2,800
- 13Electronics~2,700
- 14Office Supplies~1,700
- 15Toys & Games~1,300
- 16Cameras & Optics~920
- 17Baby & Toddler~920
What this means
What to do with it.
Poland runs apparel first and business and industrial second, with home and garden third and health and beauty and food close together behind it. The market is large enough that each of those deserves its own list, and hardware is deep enough to run as a DIY campaign alongside.
Target Polish apparel retailers first, then home and garden, health and beauty and food as three separate lists, each matched to a company and a buyer.
Prioritize Polish apparel, home and garden and health and beauty shops for pay later, narrowed by store size and ad activity before outreach.
Split Polish apparel and business and industrial by platform before delivery; the consumer tier below can go out as three category lists.
Common questions
- What do most online shops in Poland sell?
- Apparel & Accessories is the largest category, with ~19,000 shops, followed by business & industrial (~12,000).
- How many Polish online shops sell home & garden?
- ~10,000 online shops in Poland have home & garden as their main category, the third largest category in the country.
- Can I get a list of Polish online shops by category?
- Yes. Pick the category and the cut you want, for example shops that advertise now or run a given platform, and we return the matched companies with the people to reach.
Keep in mind
- Each shop sits under one main category; a store selling clothing and shoes appears once, under its leading range.
- Category size counts shops, not sales; narrow by size or ad activity before you commit outreach budget.
Start with your target
Build a Poland target list by category
Tell us who you want to reach. We send back matched accounts.
Get a matched sample
Before any commitment.