Romania · shop categories

What Romanian online shops sell, by category

Business and industrial is the largest category of online shops in Romania, ahead of apparel and accessories, home and garden and hardware.

Online shops with a category
79,110
Largest category
Business & Industrial
Then
Apparel & Accessories, Home & Garden
Most used platform
WooCommerce

September 2026

01

Business and industrial leads Romania, well ahead of apparel in second place, so the trade list is the deepest here.

02

Hardware ranks fourth and vehicles and parts seventh in Romania, both ahead of electronics and furniture.

03

Sporting goods ranks only twelfth in Romania, behind media.

What this means

What to do with it.

Romania is a trade and technical market: business and industrial leads, hardware ranks fourth and vehicles and parts seventh, so trade and technical lists are deep here alongside apparel. Build the trade list first with invoicing and bulk ordering as the pitch, then apparel and home and garden as the consumer lists.

Distributors and brands

Target Romanian trade and hardware retailers first, where the market leads, then apparel and home and garden, each matched to a company and a buyer.

Ecommerce software and email tools

Pitch quoting, invoicing and account features to Romanian business and industrial and hardware shops, and consumer features to the apparel and home and garden groups.

Payment and BNPL teams

Offer invoice terms to Romanian business and industrial shops, and prioritize apparel, home and garden and health and beauty for pay later.

Common questions

What do most online shops in Romania sell?
Business & Industrial is the largest category, with ~16,000 shops, followed by apparel & accessories (~12,000).
How many Romanian online shops sell home & garden?
~9,100 online shops in Romania have home & garden as their main category, the third largest category in the country.
Can I get a list of Romanian online shops by category?
Yes. Pick the category and the cut you want, for example shops that advertise now or run a given platform, and we return the matched companies with the people to reach.
Keep in mind
  • Each shop sits under one main category; a store selling tools and workwear appears once, under its leading range.
  • A first-place category counts shops, not revenue; narrow by size or ad activity before outreach.
Start with your target

Build a Romania target list by category

Tell us who you want to reach. We send back matched accounts.

Get a matched sample

Before any commitment.