Food and beverages ranks third in Switzerland, ahead of home and garden and health and beauty.
Switzerland · shop categories
What Swiss online shops sell, by category
Apparel and accessories is the largest category of online shops in Switzerland, ahead of business and industrial, food and beverages and home and garden.
- Online shops with a category
- ~97,000
- Largest category
- Apparel & Accessories
- Then
- Business & Industrial, Food & Beverages
- Most used platform
- WooCommerce
September 2026
Media ranks eighth in Switzerland, ahead of pet supplies and hardware, while electronics sits only fourteenth.
Hardware ranks only tenth in Switzerland, behind pet supplies.
Shop categories in Switzerland, by number of shops
Each shop is counted once, under its main category.
- 01Apparel & Accessories~21,000
- 02Business & Industrial~14,000
- 03Food & Beverages~11,000
- 04Home & Garden~9,700
- 05Health & Beauty~8,000
- 06Sporting Goods~5,300
- 07Arts & Entertainment~5,000
- 08Media~4,500
- 09Pet Supplies~3,100
- 10Hardware~2,500
- 11Vehicles & Parts~2,200
- 12Office Supplies~2,200
- 13Furniture~2,100
- 14Electronics~1,900
- 15Toys & Games~1,200
- 16Cameras & Optics~1,000
- 17Baby & Toddler~930
- 18Luggage & Bags~280
What this means
What to do with it.
The Swiss list is apparel first, then business and industrial, with food, home and garden and health and beauty close together as a consumer tier. Food shops deserve their own list here, and the long tail from pet supplies down is thin enough to work as a single niche list.
Target Swiss apparel and food retailers first, matched to a company and a buyer, then home and garden and health and beauty.
Prioritize Swiss apparel, home and garden, health and beauty and sporting goods shops for pay later; leave business and industrial for invoice terms.
Build Swiss lists from the top five categories; below media the groups are small enough to combine into one niche list.
Common questions
- What do most online shops in Switzerland sell?
- Apparel & Accessories is the largest category, with ~21,000 shops, followed by business & industrial (~14,000).
- How many Swiss online shops sell food & beverages?
- ~11,000 online shops in Switzerland have food & beverages as their main category, the third largest category in the country.
- Can I get a list of Swiss online shops by category?
- Yes. Pick the category and the cut you want, for example shops that advertise now or run a given platform, and we return the matched companies with the people to reach.
Keep in mind
- Each shop sits under one main category; a store that sells food and kitchenware appears once.
- Category size counts shops, not sales; narrow by size or ad activity before you spend outreach effort.
Start with your target
Build a Switzerland target list by category
Tell us who you want to reach. We send back matched accounts.
Get a matched sample
Before any commitment.