Hardware and sporting goods share sixth place in the United Kingdom, ahead of arts and entertainment and media.
United Kingdom · shop categories
What UK online shops sell, by category
Apparel and accessories is the largest category of online shops in the United Kingdom, ahead of business and industrial, home and garden and health and beauty.
- Online shops with a category
- ~330,000
- Largest category
- Apparel & Accessories
- Then
- Business & Industrial, Home & Garden
- Most used platform
- Shopify
September 2026
Vehicles and parts and pet supplies share tenth place, each ahead of furniture and electronics.
Even cameras and optics and baby and toddler, near the bottom, hold thousands of British shops each.
Shop categories in United Kingdom, by number of shops
Each shop is counted once, under its main category.
- 01Apparel & Accessories~71,000
- 02Business & Industrial~47,000
- 03Home & Garden~38,000
- 04Health & Beauty~26,000
- 05Food & Beverages~24,000
- 06Hardware~17,000
- 07Sporting Goods~17,000
- 08Arts & Entertainment~16,000
- 09Media~12,000
- 10Vehicles & Parts~11,000
- 11Pet Supplies~11,000
- 12Furniture~10,000
- 13Electronics~10,000
- 14Office Supplies~6,500
- 15Toys & Games~4,900
- 16Cameras & Optics~3,500
- 17Baby & Toddler~3,500
- 18Luggage & Bags~830
What this means
What to do with it.
The United Kingdom has a deep list in every category, so the question is never whether a list exists but how to narrow it. Start with apparel and business and industrial, split each by platform, store size and ad activity, and treat tenth-place groups like pet supplies and vehicles and parts as full campaigns in their own right.
Target British retailers in your own category and narrow by store size, since even pet supplies or vehicles and parts is a long list here.
Prioritize British apparel, home and garden and health and beauty shops for pay later, then narrow by store size and ad activity before outreach.
Split British apparel and business and industrial shops by platform first; each is too wide to pitch as one list.
Common questions
- What do most online shops in United Kingdom sell?
- Apparel & Accessories is the largest category, with ~71,000 shops, followed by business & industrial (~47,000).
- How many UK online shops sell home & garden?
- ~38,000 online shops in United Kingdom have home & garden as their main category, the third largest category in the country.
- Can I get a list of UK online shops by category?
- Yes. Pick the category and the cut you want, for example shops that advertise now or run a given platform, and we return the matched companies with the people to reach.
Keep in mind
- Each shop sits under one main category; a store selling clothing and homeware appears once, under its leading range.
- Category size counts shops, not sales; narrow by size or ad activity before you commit outreach budget.
Start with your target
Build a United Kingdom target list by category
Tell us who you want to reach. We send back matched accounts.
Get a matched sample
Before any commitment.