The Netherlands ranks it sixteenth and is level with Spain by size; every other top-ten market puts it seventeenth.
Baby & Toddler · shop category
Baby & Toddler online shops, by country
Baby and toddler online shops across Europe are led by the United Kingdom and Germany, and the category ranks highest at home in the Netherlands.
- Shops across Europe
- ~21,000
- Largest market
- United Kingdom
- Countries
- 22
- Largest category in
- none
September 2026
Italy sits last in the top ten, behind Czechia, Switzerland, Poland and Belgium, so treat it as a secondary market.
The United Kingdom and Germany are far ahead of France, so start there and add the rest as one list.
Baby & Toddler shops by country
Online shops in each country whose main category this is, largest first.
- 01United Kingdom~3,500
- 02Germany~2,700
- 03France~1,500
- 04Netherlands~1,300
- 05Spain~1,300
- 06Czechia~960
- 07Switzerland~930
- 08Poland~920
- 09Belgium~870
- 10Italy~830
- 11Romania~830
- 12Hungary~750
- 13Greece~700
- 14Sweden~500
- 15Denmark~470
- 16Portugal~390
- 17Austria~380
- 18Slovakia~380
- 19Ireland~350
- 20Lithuania~350
- 21Bulgaria~310
- 22Norway~310
What this means
What to do with it.
Baby shops sell to new parents with a short buying window and a strong gift trade, so the pitch is about trust, registries and fast delivery rather than price. It is a small category everywhere, which makes it a precise filter: the United Kingdom and Germany hold the volume, and the Netherlands is the only top-ten market where it ranks above seventeenth.
Target baby and toddler retailers in the United Kingdom and Germany first, then the Netherlands, where the category ranks higher at home, matched to a company and a buyer.
Recruit baby product sellers with their own checkout in Germany and the Netherlands, and prioritize those already shipping across a border.
Pitch gift registry, bundle and reorder tools to baby shops, where nappies and formula bring customers back, and sort the list by platform before outreach.
Common questions
- How many online shops in Europe sell baby & toddler?
- About 21,000 online shops across 22 European countries have baby & toddler as their main category.
- Which country has the most baby & toddler shops?
- United Kingdom, with ~3,500 shops, followed by Germany (~2,700).
- Can I get a list of baby & toddler shops in a country?
- Yes. Choose the country and the cut you want, for example shops that advertise now, run a given platform or sit above a turnover line, and we return the matched companies with the people to reach.
Keep in mind
- Children's clothing shops sit under apparel, and toys under toys and games, so check those categories for the full parent-facing list.
- Seventeenth place in a market means a short list; add store size or ad activity to find the shops worth the effort.
Start with your target
Target baby & toddler shops
Tell us who you want to reach. We send back matched accounts.
Get a matched sample
Before any commitment.