How many online shops in Portugal sell baby & toddler?

~390 online shops in Portugal sell baby & toddler. It is the number 16 category in the country, behind apparel & accessories, business & industrial, home & garden, food & beverages, health & beauty, arts & entertainment, sporting goods, media.

Which ecommerce platform do Portuguese baby & toddler shops run?

Most baby & toddler shops in Portugal run WooCommerce, then Shopify.

Which payment provider do online shops in Portugal offer most?

PayPal leads payment providers in Portugal, ahead of Multibanco.

Can I get the list of baby & toddler shops in Portugal?

Yes. Tell us the cut you want, for example shops that advertise now, run a given platform or sit above a turnover line, and we return the matched companies with the people to reach.

Baby & Toddler · Portugal

Baby & Toddler online shops in Portugal

Baby & Toddler online shops in Portugal rank sixteenth of seventeen categories, a few hundred stores, led by WooCommerce with Shopify second.

Get a matched sample See the evidence

Baby & Toddler shops in Portugal: ~390
Rank among categories: No. 16 of 17
Most run on: WooCommerce

September 2026

Two shops in five advertise now, a strong group in a small category.

Jumpseller takes fourth place here, ahead of OpenCart, behind WooCommerce, Shopify and PrestaShop.

Portugal

Shop categories in Portugal

Where baby & toddler sits among what Portuguese online shops sell.

Portugal

Platforms baby & toddler shops in Portugal run

01WooCommerce
02Shopify
03PrestaShop
04Jumpseller
05OpenCart

Other countries

Baby & Toddler shops elsewhere in Europe

01United Kingdom~3,500
02Germany~2,700
03France~1,500
04Netherlands~1,300
05Spain~1,300
06Czechia~960
07Switzerland~930
08Poland~920
09Belgium~870
10Italy~830

What this means

What to do with it.

Start with the advertising shops, which are a large group here, then the WooCommerce and Shopify stores. A share of them come with a matched company, so the contact work is ready there, and lead with delivery or financing for prams and nursery sets.

Distributors and brands

Target Portuguese baby and nursery retailers on WooCommerce and Shopify when placing a new brand, and lead with the shops advertising now.

Couriers and 3PLs

Reach Portuguese baby shops with a bulky parcel offer for prams and furniture, starting with the stores advertising now.

Payment and BNPL teams

Target Portuguese baby and toddler shops with an instalment product for prams and nursery sets, and prioritize the stores advertising now.

Common questions

How many online shops in Portugal sell baby & toddler?: ~390 online shops in Portugal sell baby & toddler. It is the number 16 category in the country, behind apparel & accessories, business & industrial, home & garden, food & beverages, health & beauty, arts & entertainment, sporting goods, media.
Which ecommerce platform do Portuguese baby & toddler shops run?: Most baby & toddler shops in Portugal run WooCommerce, then Shopify.
Which payment provider do online shops in Portugal offer most?: PayPal leads payment providers in Portugal, ahead of Multibanco.
Can I get the list of baby & toddler shops in Portugal?: Yes. Tell us the cut you want, for example shops that advertise now, run a given platform or sit above a turnover line, and we return the matched companies with the people to reach.

Keep in mind

A shop selling baby goods next to toys or clothing may sit under Toys & Games or Apparel & Accessories instead.
Advertising now shows a live ad account, not how much the shop spends.

Start with your target

Target baby & toddler shops in Portugal

Tell us who you want to reach. We send back matched accounts.

Get a matched sample

Before any commitment.