France and Switzerland rank it eighth, every other top-ten market ninth, except Romania at eleventh.
Media · shop category
Media online shops, by country
Media online shops across Europe are led by the United Kingdom, Germany and France, and the category ranks eighth in France and Switzerland.
- Shops across Europe
- ~81,000
- Largest market
- United Kingdom
- Countries
- 27
- Largest category in
- none
September 2026
France is a clear third, ahead of Italy, so a books or music pitch should not treat it as second-tier.
Switzerland and Spain are level, and Poland and Czechia level too, so pair them when building the list.
Media shops by country
Online shops in each country whose main category this is, largest first.
- 01United Kingdom~12,000
- 02Germany~9,500
- 03France~7,200
- 04Italy~5,200
- 05Netherlands~4,600
- 06Switzerland~4,500
- 07Spain~4,500
- 08Poland~3,200
- 09Czechia~3,200
- 10Romania~2,800
- 11Belgium~2,600
- 12Hungary~2,600
- 13Sweden~2,400
- 14Austria~2,200
- 15Norway~2,100
- 16Denmark~2,000
- 17Greece~1,900
- 18Portugal~1,600
- 19Finland~1,400
- 20Ireland~1,300
- 21Slovakia~1,200
- 22Bulgaria~770
- 23Slovenia~670
- 24Lithuania~650
- 25Estonia~530
- 26Croatia~420
- 27Latvia~260
What this means
What to do with it.
Media shops sell books, music, film and games, a category where secondhand sellers, publishers and specialist stores sit side by side, so narrow by what they sell before by where. The United Kingdom, Germany and France hold the volume, and the same ninth place in seven of the top ten markets makes the category a small, consistent filter rather than a market in itself.
Target book, music and game retailers in the United Kingdom, Germany and France first, and separate publishers' own shops from independent stores before you write.
Recruit media sellers who already run their own checkout in the United Kingdom and Germany, and prioritize those already shipping abroad.
Pitch catalogue, pre-order and back-in-stock tools to media shops, which carry long tails of titles, and sort by platform before outreach.
Common questions
- How many online shops in Europe sell media?
- About 81,000 online shops across 27 European countries have media as their main category.
- Which country has the most media shops?
- United Kingdom, with ~12,000 shops, followed by Germany (~9,500).
- Can I get a list of media shops in a country?
- Yes. Choose the country and the cut you want, for example shops that advertise now, run a given platform or sit above a turnover line, and we return the matched companies with the people to reach.
Keep in mind
- Secondhand and collector shops sit here beside new-release retailers, so filter by product range before a publisher pitch.
- Romania ranks it only eleventh, so expect a short Romanian list.
Start with your target
Target media shops
Tell us who you want to reach. We send back matched accounts.
Get a matched sample
Before any commitment.