Half of these shops are matched to a registered company, so outreach often goes to a named person.
Media · Italy
Media online shops in Italy
Media online shops in Italy rank ninth of eighteen categories, several thousand shops led by WooCommerce, with Shopify second and PrestaShop third.
- Media shops in Italy
- ~5,200
- Rank among categories
- No. 9 of 18
- Most run on
- WooCommerce
September 2026
The advertising shops are a minority, so they make a short first list inside a mid-sized category.
Shop categories in Italy
Where media sits among what Italian online shops sell.
Platforms media shops in Italy run
- 01WooCommerce
- 02Shopify
- 03PrestaShop
- 04Magento
- 05OpenCart
Media shops elsewhere in Europe
- 01United Kingdom~12,000
- 02Germany~9,500
- 03France~7,200
- 04Netherlands~4,600
- 05Switzerland~4,500
- 06Spain~4,500
- 07Poland~3,200
- 08Czechia~3,200
- 09Romania~2,800
- 10Belgium~2,600
What this means
What to do with it.
Work the Italian media shops that advertise now first; bookshops, music and film sellers that spend on ads are the ones growing. The matched shops carry a person to reach, so prioritize those and treat the rest as site-level leads. Narrow by platform, with WooCommerce first and Shopify second.
Reach the WooCommerce media shops with an email and back-in-stock pitch; catalogues are deep and repeat buyers are the habit.
Recruit Italian book and music shops with a working checkout as sellers; Italian-language titles find buyers abroad.
Build the Italian media list from matched shops that advertise now; it is short enough for a client to work in one pass.
Common questions
- How many online shops in Italy sell media?
- ~5,200 online shops in Italy sell media. It is the number 9 category in the country, behind apparel & accessories, business & industrial, food & beverages, home & garden, health & beauty, arts & entertainment, sporting goods, hardware.
- Which ecommerce platform do Italian media shops run?
- Most media shops in Italy run WooCommerce, then Shopify.
- Which payment provider do online shops in Italy offer most?
- PayPal leads payment providers in Italy, ahead of Stripe.
- Can I get the list of media shops in Italy?
- Yes. Tell us the cut you want, for example shops that advertise now, run a given platform or sit above a turnover line, and we return the matched companies with the people to reach.
Keep in mind
- Each shop carries one main category, so a stationery or gift shop with a book range does not appear here.
- Advertising now means ads are running, not how much is spent.
Start with your target
Target media shops in Italy
Tell us who you want to reach. We send back matched accounts.
Get a matched sample
Before any commitment.