Business and industrial ranks second in Belgium, not far behind apparel, so trade supply is a deep list here.
Belgium · shop categories
What Belgian online shops sell, by category
Apparel and accessories leads online shops in Belgium, with business and industrial second and food and beverages third.
- Online shops with a category
- ~78,000
- Largest category
- Apparel & Accessories
- Then
- Business & Industrial, Food & Beverages
- Most used platform
- WooCommerce
September 2026
Food and beverages ranks third in Belgium, ahead of home and garden and health and beauty.
Arts and entertainment ranks sixth in Belgium, ahead of sporting goods and hardware.
Shop categories in Belgium, by number of shops
Each shop is counted once, under its main category.
- 01Apparel & Accessories~15,000
- 02Business & Industrial~12,000
- 03Food & Beverages~9,100
- 04Home & Garden~8,200
- 05Health & Beauty~6,400
- 06Arts & Entertainment~4,400
- 07Sporting Goods~3,700
- 08Hardware~2,800
- 09Media~2,600
- 10Pet Supplies~2,300
- 11Furniture~2,200
- 12Electronics~1,800
- 13Vehicles & Parts~1,800
- 14Office Supplies~1,600
- 15Toys & Games~1,200
- 16Cameras & Optics~880
- 17Baby & Toddler~870
What this means
What to do with it.
Belgium splits into two strong lists, apparel and business and industrial, with food, home and garden and health and beauty forming a second tier of similar size. Work the top two by platform and store size first, then take the second tier as one combined consumer list.
Target Belgian apparel and trade retailers first, then food and home and garden, and match each shop to a company and a buyer before outreach.
Recruit Belgian apparel sellers who already run their own checkout first, then food and home and garden, the next consumer groups by depth.
Prioritize Belgian apparel, home and garden and health and beauty shops for pay later, and leave business and industrial for invoicing offers.
Common questions
- What do most online shops in Belgium sell?
- Apparel & Accessories is the largest category, with ~15,000 shops, followed by business & industrial (~12,000).
- How many Belgian online shops sell food & beverages?
- ~9,100 online shops in Belgium have food & beverages as their main category, the third largest category in the country.
- Can I get a list of Belgian online shops by category?
- Yes. Pick the category and the cut you want, for example shops that advertise now or run a given platform, and we return the matched companies with the people to reach.
Keep in mind
- Each shop sits under one main category, so a store selling both clothing and sports gear appears once.
- Category size says nothing about turnover; narrow by store size or ad activity before you commit effort.
Start with your target
Build a Belgium target list by category
Tell us who you want to reach. We send back matched accounts.
Get a matched sample
Before any commitment.