How many online shops in Belgium sell sporting goods?

~3,700 online shops in Belgium sell sporting goods. It is the number 7 category in the country, behind apparel & accessories, business & industrial, food & beverages, home & garden, health & beauty, arts & entertainment.

Which ecommerce platform do Belgian sporting goods shops run?

Most sporting goods shops in Belgium run WooCommerce, then Shopify.

Which payment provider do online shops in Belgium offer most?

PayPal leads payment providers in Belgium, ahead of Bancontact.

Can I get the list of sporting goods shops in Belgium?

Yes. Tell us the cut you want, for example shops that advertise now, run a given platform or sit above a turnover line, and we return the matched companies with the people to reach.

Sporting Goods · Belgium

Sporting Goods online shops in Belgium

Sporting Goods online shops in Belgium rank seventh among the country's categories, behind Arts & Entertainment and ahead of Hardware.

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Sporting Goods shops in Belgium: ~3,700
Rank among categories: No. 7 of 17
Most run on: WooCommerce

September 2026

WooCommerce leads the platforms, ahead of Shopify, with PrestaShop third, Magento fourth and OpenCart fifth.

Some of these shops advertise now, so ad activity is a useful first cut before platform.

Belgium

Shop categories in Belgium

Where sporting goods sits among what Belgian online shops sell.

Belgium

Platforms sporting goods shops in Belgium run

01WooCommerce
02Shopify
03PrestaShop
04Magento
05OpenCart

Other countries

Sporting Goods shops elsewhere in Europe

01United Kingdom~17,000
02Germany~13,000
03France~7,800
04Spain~6,100
05Italy~6,100
06Netherlands~5,400
07Switzerland~5,300
08Czechia~4,700
09Poland~4,400
10Sweden~4,200

What this means

What to do with it.

Start with the shops that advertise now, since the active ones are the ones buying. Then split by platform, with Magento and PrestaShop as the established retailers and WooCommerce and Shopify as the specialist long tail, and use the company match to reach the owner.

Marketplaces

Reach Belgian sporting goods shops that advertise now as sellers with proven demand and a working checkout, ready for a marketplace channel.

Distributors and brands

Target Belgian sports retailers on Magento and PrestaShop as the established accounts, and use the company match to reach the buyer.

Payment and BNPL teams

Work the Shopify and WooCommerce sports shops with instalment and financing offers, since bikes and fitness gear carry high baskets.

Common questions

How many online shops in Belgium sell sporting goods?: ~3,700 online shops in Belgium sell sporting goods. It is the number 7 category in the country, behind apparel & accessories, business & industrial, food & beverages, home & garden, health & beauty, arts & entertainment.
Which ecommerce platform do Belgian sporting goods shops run?: Most sporting goods shops in Belgium run WooCommerce, then Shopify.
Which payment provider do online shops in Belgium offer most?: PayPal leads payment providers in Belgium, ahead of Bancontact.
Can I get the list of sporting goods shops in Belgium?: Yes. Tell us the cut you want, for example shops that advertise now, run a given platform or sit above a turnover line, and we return the matched companies with the people to reach.

Keep in mind

Sporting Goods covers everything from cycling to team kit, so filter by product before a seasonal pitch.
Advertising now means active ads, not ad spend.

Start with your target

Target sporting goods shops in Belgium

Tell us who you want to reach. We send back matched accounts.

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