Food and beverages and health and beauty rank level in fourth and fifth place, both far behind home and garden.
Denmark · shop categories
What Danish online shops sell, by category
Apparel and accessories is the largest category of online shops in Denmark, with home and garden second and business and industrial third.
- Online shops with a category
- ~52,000
- Largest category
- Apparel & Accessories
- Then
- Home & Garden, Business & Industrial
- Most used platform
- WooCommerce
September 2026
Apparel leads Denmark by a wide margin, so the fashion list is the one that needs splitting by size.
Furniture ranks ninth in Denmark, ahead of hardware, pet supplies and electronics.
Shop categories in Denmark, by number of shops
Each shop is counted once, under its main category.
- 01Apparel & Accessories~14,000
- 02Home & Garden~7,100
- 03Business & Industrial~6,300
- 04Food & Beverages~3,200
- 05Health & Beauty~3,200
- 06Arts & Entertainment~2,800
- 07Sporting Goods~2,700
- 08Media~2,000
- 09Furniture~2,000
- 10Hardware~1,900
- 11Pet Supplies~1,600
- 12Electronics~1,400
- 13Vehicles & Parts~1,400
- 14Office Supplies~750
- 15Toys & Games~660
- 16Baby & Toddler~470
- 17Cameras & Optics~430
What this means
What to do with it.
Denmark is a consumer market: apparel and home and garden lead, with business and industrial third rather than second. Build the fashion list first, then take home and garden and furniture together as one interiors list.
Target Danish apparel retailers first, then home and garden and furniture as one interiors group, each matched to a company and a buyer.
Recruit Danish fashion and home and garden sellers with their own checkout, the two groups deep enough to fill a seller list.
Prioritize Danish apparel and health and beauty shops for parcel volume, and the home and garden and furniture groups for bulky delivery.
Common questions
- What do most online shops in Denmark sell?
- Apparel & Accessories is the largest category, with ~14,000 shops, followed by home & garden (~7,100).
- How many Danish online shops sell business & industrial?
- ~6,300 online shops in Denmark have business & industrial as their main category, the third largest category in the country.
- Can I get a list of Danish online shops by category?
- Yes. Pick the category and the cut you want, for example shops that advertise now or run a given platform, and we return the matched companies with the people to reach.
Keep in mind
- Each shop sits under one main category; a store selling clothing and homeware appears once, under its leading range.
- A large category means many shops, not large ones; narrow by size or ad activity before outreach.
Start with your target
Build a Denmark target list by category
Tell us who you want to reach. We send back matched accounts.
Get a matched sample
Before any commitment.