How many online shops in Denmark sell sporting goods?

~2,700 online shops in Denmark sell sporting goods. It is the number 7 category in the country, behind apparel & accessories, home & garden, business & industrial, food & beverages, health & beauty, arts & entertainment.

Which ecommerce platform do Danish sporting goods shops run?

Most sporting goods shops in Denmark run WooCommerce, then Shopify.

Which payment provider do online shops in Denmark offer most?

MobilePay leads payment providers in Denmark, ahead of PayPal.

Can I get the list of sporting goods shops in Denmark?

Yes. Tell us the cut you want, for example shops that advertise now, run a given platform or sit above a turnover line, and we return the matched companies with the people to reach.

Sporting Goods · Denmark

Sporting Goods online shops in Denmark

Sporting Goods online shops in Denmark rank seventh of seventeen categories, behind Arts & Entertainment and ahead of Media.

Get a matched sample See the evidence

Sporting Goods shops in Denmark: ~2,700
Rank among categories: No. 7 of 17
Most run on: WooCommerce

September 2026

A majority are matched to a company, and a share advertise now, so the overlap is the shortlist.

WooCommerce leads, then Shopify, with DanDomain third, so the local platform is a smaller segment.

Denmark

Shop categories in Denmark

Where sporting goods sits among what Danish online shops sell.

Denmark

Platforms sporting goods shops in Denmark run

01WooCommerce
02Shopify
03DanDomain
04Magento
05HostedShop

Other countries

Sporting Goods shops elsewhere in Europe

01United Kingdom~17,000
02Germany~13,000
03France~7,800
04Spain~6,100
05Italy~6,100
06Netherlands~5,400
07Switzerland~5,300
08Czechia~4,700
09Poland~4,400
10Sweden~4,200

What this means

What to do with it.

Work the Danish sports shops that both advertise now and match a company first, since the match covers a majority and the advertisers show growth spend. Cycling, fitness, outdoor and team sports all share this heading, so narrow by discipline before a campaign. Then widen to the matched shops that do not advertise yet.

Distributors and brands

Target Danish Sporting Goods shops matched to a company when placing an equipment, apparel or nutrition brand, and narrow by sport before outreach.

Marketplaces

Recruit Danish sports shops that advertise now as sellers, since they already run their own store and invest in reaching buyers.

Lead generation agencies

Deliver the Danish Sporting Goods shops that advertise now and match a company as the first segment, then the matched shops alone.

Common questions

How many online shops in Denmark sell sporting goods?: ~2,700 online shops in Denmark sell sporting goods. It is the number 7 category in the country, behind apparel & accessories, home & garden, business & industrial, food & beverages, health & beauty, arts & entertainment.
Which ecommerce platform do Danish sporting goods shops run?: Most sporting goods shops in Denmark run WooCommerce, then Shopify.
Which payment provider do online shops in Denmark offer most?: MobilePay leads payment providers in Denmark, ahead of PayPal.
Can I get the list of sporting goods shops in Denmark?: Yes. Tell us the cut you want, for example shops that advertise now, run a given platform or sit above a turnover line, and we return the matched companies with the people to reach.

Keep in mind

Sportswear only shops may sit under Apparel & Accessories, so some sports sellers are missing here.
Advertising now means an active ad account, not a large budget.

Start with your target

Target sporting goods shops in Denmark

Tell us who you want to reach. We send back matched accounts.

Get a matched sample

Before any commitment.