Romania is third by size, ahead of Spain, Italy and France, and ranks hardware fourth at home.
Hardware · shop category
Hardware online shops, by country
Hardware online shops across Europe are led by the United Kingdom and Germany, and Romania is the third largest market, where the category ranks fourth.
- Shops across Europe
- ~100,000
- Largest market
- United Kingdom
- Countries
- 27
- Largest category in
- none
September 2026
Hungary ranks it fourth too and sits level with Poland, so the east is where hardware ranks highest.
France ranks it only ninth, Italy and the Netherlands eighth, so treat those as secondary markets for tools.
Hardware shops by country
Online shops in each country whose main category this is, largest first.
- 01United Kingdom~17,000
- 02Germany~13,000
- 03Romania~6,700
- 04Spain~6,100
- 05Italy~6,000
- 06Netherlands~5,300
- 07France~4,700
- 08Hungary~4,400
- 09Poland~4,400
- 10Czechia~4,100
- 11Greece~3,500
- 12Belgium~2,800
- 13Sweden~2,700
- 14Slovakia~2,700
- 15Switzerland~2,500
- 16Austria~2,000
- 17Bulgaria~1,900
- 18Denmark~1,900
- 19Lithuania~1,700
- 20Ireland~1,600
- 21Portugal~1,500
- 22Finland~1,500
- 23Norway~1,500
- 24Estonia~940
- 25Slovenia~870
- 26Croatia~800
- 27Latvia~710
What this means
What to do with it.
Hardware shops sell tools, fixings, building materials and garden machinery, often to tradespeople as much as to consumers, so the pitch is closer to trade supply than to retail. The United Kingdom and Germany hold the volume, but Romania and Hungary are where hardware ranks fourth at home, which makes them the first stop for a tools or building supplies brand looking east.
Target hardware retailers in Romania and Hungary first, where the category ranks fourth, then the United Kingdom and Germany, and match each shop to a company and a buyer.
Prioritize hardware shops when pitching heavy parcel, pallet or oversize delivery, since heavy and bulky items are the norm here.
Pitch trade pricing, quoting and stock tools to hardware shops, which serve tradespeople beside consumers, and sort the list by platform before outreach.
Common questions
- How many online shops in Europe sell hardware?
- About 100,000 online shops across 27 European countries have hardware as their main category.
- Which country has the most hardware shops?
- United Kingdom, with ~17,000 shops, followed by Germany (~13,000).
- Can I get a list of hardware shops in a country?
- Yes. Choose the country and the cut you want, for example shops that advertise now, run a given platform or sit above a turnover line, and we return the matched companies with the people to reach.
Keep in mind
- Hardware means tools and building supplies, not computer hardware; electronics sit in their own category.
- Fourth place in Romania shows where hardware is strong at home; the United Kingdom still holds far more shops.
Start with your target
Target hardware shops
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