How many online shops in Italy sell hardware?

~6,000 online shops in Italy sell hardware. It is the number 8 category in the country, behind apparel & accessories, business & industrial, food & beverages, home & garden, health & beauty, arts & entertainment, sporting goods.

Which ecommerce platform do Italian hardware shops run?

Most hardware shops in Italy run WooCommerce, then PrestaShop.

Which payment provider do online shops in Italy offer most?

PayPal leads payment providers in Italy, ahead of Stripe.

Can I get the list of hardware shops in Italy?

Yes. Tell us the cut you want, for example shops that advertise now, run a given platform or sit above a turnover line, and we return the matched companies with the people to reach.

Hardware · Italy

Hardware online shops in Italy

Hardware online shops in Italy rank eighth of eighteen categories, several thousand shops led by WooCommerce, with PrestaShop second and Shopify third.

Get a matched sample See the evidence

Hardware shops in Italy: ~6,000
Rank among categories: No. 8 of 18
Most run on: WooCommerce

September 2026

PrestaShop is the second platform here, ahead of Shopify, so a Shopify-only integration misses a share of these shops.

More than half of these shops come matched to a registered company, so a named buyer is often on hand.

Italy

Shop categories in Italy

Where hardware sits among what Italian online shops sell.

Italy

Platforms hardware shops in Italy run

01WooCommerce
02PrestaShop
03Shopify
04Magento
05OpenCart

Other countries

Hardware shops elsewhere in Europe

01United Kingdom~17,000
02Germany~13,000
03Romania~6,700
04Spain~6,100
05Netherlands~5,300
06France~4,700
07Hungary~4,400
08Poland~4,400
09Czechia~4,100
10Greece~3,500

What this means

What to do with it.

Start with the Italian hardware shops that are matched to a company and advertise now; they combine a buyer name with a growth budget. Narrow by platform next, since WooCommerce and PrestaShop together lead and need a different integration story than Shopify. Tools and building supplies carry heavy, repeat orders, so the larger shops repay a personal pitch.

Couriers and 3PLs

Target Italian hardware shops that advertise now with a heavy-parcel and pallet offer; tools and materials are where a specialist courier wins.

Distributors and brands

Reach the matched Italian hardware retailers first; the match carries a company and a person, so a tool range pitch reaches a buyer.

Ecommerce software and email tools

Reach the WooCommerce and PrestaShop shops as one segment and lead with those integrations; Shopify is only third here.

Common questions

How many online shops in Italy sell hardware?: ~6,000 online shops in Italy sell hardware. It is the number 8 category in the country, behind apparel & accessories, business & industrial, food & beverages, home & garden, health & beauty, arts & entertainment, sporting goods.
Which ecommerce platform do Italian hardware shops run?: Most hardware shops in Italy run WooCommerce, then PrestaShop.
Which payment provider do online shops in Italy offer most?: PayPal leads payment providers in Italy, ahead of Stripe.
Can I get the list of hardware shops in Italy?: Yes. Tell us the cut you want, for example shops that advertise now, run a given platform or sit above a turnover line, and we return the matched companies with the people to reach.

Keep in mind

A builder's merchant filed under Business & Industrial does not appear here, even if it sells tools online.
Advertising now shows that ads are running, not the size of the budget.

Start with your target

Target hardware shops in Italy

Tell us who you want to reach. We send back matched accounts.

Get a matched sample

Before any commitment.