A large minority advertise now, so the active list is big enough for a full campaign.
Hardware · Germany
Hardware online shops in Germany
Hardware is the sixth largest of eighteen shop categories in Germany, behind Food & Beverages and ahead of Sporting Goods and Arts & Entertainment.
- Hardware shops in Germany
- ~13,000
- Rank among categories
- No. 6 of 18
September 2026
A share are matched to a company, giving a legal entity for the trade side of this category.
Shop categories in Germany
Where hardware sits among what German online shops sell.
Hardware shops elsewhere in Europe
- 01United Kingdom~17,000
- 02Romania~6,700
- 03Spain~6,100
- 04Italy~6,000
- 05Netherlands~5,300
- 06France~4,700
- 07Hungary~4,400
- 08Poland~4,400
- 09Czechia~4,100
- 10Greece~3,500
What this means
What to do with it.
German hardware shops are an active group, with a large minority advertising now, so lead with those and expect a long list. Then layer the company match to get a named contact, which matters when the shop sells to trades. Narrow by tools, fasteners or building supplies before outreach.
Target German Hardware shops that advertise now when placing tools, fixings or building supplies, and lead with those matched to a company.
Reach German hardware shops that advertise now with heavy parcel and pallet services, since they are investing in growth and ship weight.
Reach German hardware advertisers with trade pricing, quoting and account tools, since this category mixes trade and consumer buyers.
Common questions
- How many online shops in Germany sell hardware?
- ~13,000 online shops in Germany sell hardware. It is the number 6 category in the country, behind apparel & accessories, business & industrial, home & garden, health & beauty, food & beverages.
- Which payment provider do online shops in Germany offer most?
- PayPal leads payment providers in Germany, ahead of Sofort.
- Can I get the list of hardware shops in Germany?
- Yes. Tell us the cut you want, for example shops that advertise now, run a given platform or sit above a turnover line, and we return the matched companies with the people to reach.
Keep in mind
- Hardware here means tools and building supplies, not computer hardware.
- Advertising now means an active ad account, not a large budget.
Start with your target
Target hardware shops in Germany
Tell us who you want to reach. We send back matched accounts.
Get a matched sample
Before any commitment.