Klarna is the only buy now, pay later provider of size in Austria; Ratepay and Alma trail far behind.
Austria · payments
Most used payment providers in Austrian online shops
PayPal is the most offered payment provider in online shops in Austria, with Sofort second and Stripe and Klarna level behind it.
- Online shops
- ~63,000
- Leader
- PayPal
- Then
- Sofort and Stripe
- Cash on delivery
- Rare
September 2026
Adyen leads the second tier in fifth place, far ahead of Mollie, Braintree and Amazon Pay.
Cash on delivery is rare on Austrian shops, so providers compete at checkout, not against cash.
Payment providers ranked by online shops
A shop can offer several payment providers.
- 01PayPal · digital wallet~25,000
- 02Sofort~19,000
- 03Stripe~10,000
- 04Klarna · buy now, pay later provider~10,000
- 05Adyen~2,000
- 06Mollie~900
- 07Ratepay · buy now, pay later provider~490
- 08Braintree~390
- 09Alma · buy now, pay later provider~290
- 10Amazon Pay · digital wallet~280
On WooCommerce shops
On Shopify shops
On Magento shops
- 01PayPal
- 02Mollie
- 03Amazon Pay
What this means
What to do with it.
PayPal sits on most Austrian shops with an identified provider, so it rarely narrows a list on its own. Sofort, Stripe and Klarna shops are the smaller, sharper lists. Among PayPal shops, Shopify leads ahead of WooCommerce, Shopware and Magento, and a minority advertise.
Target Sofort and Stripe shops that offer no buy now, pay later option, since Klarna is the only such provider with reach in Austria.
Work PayPal shops by platform, Shopify first, then WooCommerce, Shopware and Magento, and pick the integrations you support before you build the list.
Prioritize PayPal shops that advertise now, a minority of the leader's shops, and match each to its company and contact before outreach.
Common questions
- Which payment provider do most online shops in Austria offer?
- PayPal, offered by ~25,000 Austrian online shops. Sofort is second with ~19,000.
- How many Austrian online shops offer Sofort?
- ~19,000 online shops in Austria offer Sofort, the second most common payment provider in the country.
- Is Stripe common in Austria?
- Stripe is the third most common payment provider in Austrian online shops, with ~10,000 shops offering it.
- Can I get the list of Austrian online shops by payment provider?
- Yes. Pick the payment provider and the cut you want, for example shops that advertise now or sit above a turnover line, and we return the matched companies with the people to reach.
Keep in mind
- Offered at checkout is not the option buyers pick most.
- A shop with no identified provider may still take online payments; not identified does not mean absent.
Start with your target
Build a Austria target list by payment provider
Tell us who you want to reach. We send back matched accounts.
Get a matched sample
Before any commitment.