Shopware leads its German platforms, ahead of WooCommerce, Shopify and JTL-Shop.
digital wallet · Germany, Switzerland and Austria
Online shops offering Amazon Pay, by country
Amazon Pay is the fifth most offered payment provider in Germany, behind PayPal, Sofort, Klarna and Stripe, and is rare in Switzerland and Austria.
- Online shops in Germany
- ~15,000
- Countries
- 3
- Most seen on
- Shopware
- Rank in Germany
- No. 5 of 15
September 2026
Germany holds the Amazon Pay market; Switzerland and Austria add only short lists.
German Amazon Pay shops advertise far more often than Swiss ones, which rarely do.
Amazon Pay by country
Online shops offering Amazon Pay in each country, largest first.
- 01Germany~15,000
- 02Switzerland~340
- 03Austria~280
Platforms where Amazon Pay shows up most
- 01Shopware
- 02WooCommerce
- 03Shopify
- 04JTL-Shop
How Amazon Pay compares in Germany
What this means
What to do with it.
Work Germany only, where Amazon Pay ranks ahead of Adyen and behind Stripe. Split the German list by platform, because Shopware and JTL-Shop shops need a different integration pitch than WooCommerce and Shopify shops.
Target German shops offering Amazon Pay with a wallet or express checkout alternative, and prioritize those advertising now.
Reach Amazon Pay shops on Shopware and JTL-Shop as a German segment for tools with native integrations on those platforms.
Work German Amazon Pay shops as retailers with an express checkout in place, and narrow by ad activity before reaching out.
Common questions
- Where is Amazon Pay offered by the most online shops?
- Germany, with ~15,000 shops, then Switzerland (~340) and Austria (~280).
- How does Amazon Pay rank among payment providers in Germany?
- It is the fifth most common payment provider in Germany, behind PayPal, Sofort, Klarna, Stripe.
- Which ecommerce platforms do Amazon Pay shops run?
- In Germany, most Amazon Pay shops run Shopware, then WooCommerce.
- Can I get the list of online shops that offer Amazon Pay?
- Yes. Tell us the countries and the cut you want, for example shops that advertise now or are above a turnover line, and we return the matched companies with the people to reach.
Keep in mind
- Offering Amazon Pay does not show which share of a shop's orders runs through it.
- In Austria Amazon Pay is last of the providers offered, so the Austrian list is short.
Start with your target
Target the shops that offer Amazon Pay
Tell us who you want to reach. We send back matched accounts.
Get a matched sample
Before any commitment.