payment provider · Germany, Austria and Switzerland

Online shops offering Sofort, by country

Sofort is the second most offered payment provider in Germany, Austria and Switzerland, behind only PayPal in each and ahead of Klarna and Stripe.

Online shops in Germany
~110,000
Countries
3
Most seen on
WooCommerce
Rank in Germany
No. 2 of 15

September 2026

01

Germany is the giant, with a Sofort list far larger than Austria and Switzerland combined.

02

Shopware is among its platforms in all three countries, so German-speaking Shopware merchants are reachable through Sofort.

03

Advertising shops are a minority on every Sofort list, lowest in Switzerland, so lead with company size, not ads.

Counts per country

Sofort by country

Online shops offering Sofort in each country, largest first.

  1. 01Germany~110,000
  2. 02Austria~19,000
  3. 03Switzerland~18,000
Germany

Platforms where Sofort shows up most

  1. 01WooCommerce
  2. 02Shopware
  3. 03Shopify
  4. 04Magento
What this means

What to do with it.

Sofort is a mass-market list in all three countries: a shop offering it is simply a German-speaking shop with online payment in place. That makes it a base for segmentation rather than a segment, so narrow by platform (WooCommerce, Shopware, Shopify, Magento), by advertising, and by company size before any outreach.

Payment and BNPL teams

Target Sofort shops that advertise now and offer no pay later option yet, since Klarna trails Sofort by far in all three countries.

Ecommerce software and email tools

Reach Sofort shops on Shopware with a dedicated integration message in Germany, Austria and Switzerland, and keep WooCommerce and Shopify as separate segments.

Lead generation agencies

Use Sofort shops as the base list for German-speaking campaigns, then narrow by platform, advertising and company size before matching contacts.

Common questions

Where is Sofort offered by the most online shops?
Germany, with ~110,000 shops, then Austria (~19,000) and Switzerland (~18,000).
How does Sofort rank among payment providers in Germany?
It is the second most common payment provider in Germany, behind PayPal.
Which ecommerce platforms do Sofort shops run?
In Germany, most Sofort shops run WooCommerce, then Shopware.
Can I get the list of online shops that offer Sofort?
Yes. Tell us the countries and the cut you want, for example shops that advertise now or are above a turnover line, and we return the matched companies with the people to reach.
Keep in mind
  • Offered at checkout is not the option buyers pick most.
  • Shop count says nothing about payment volume, so a large shop and a tiny one count the same.
Start with your target

Target the shops that offer Sofort

Tell us who you want to reach. We send back matched accounts.

Get a matched sample

Before any commitment.