Which ecommerce platform do most online shops in Bulgaria use?

WooCommerce leads in Bulgaria, followed by Shopify and OpenCart.

Which payment provider do most Bulgarian online shops offer?

PayPal, offered by ~2,800 shops, ahead of Stripe.

Which courier do most Bulgarian online shops offer?

Econt, offered by ~7,100 shops, ahead of Speedy.

Can I get a list of online shops in Bulgaria?

Yes. Tell us the platform, provider or category you sell into and the cut you want, for example shops that advertise now, and we return the matched companies with the people to reach.

BG · CEE ecommerce market

Ecommerce companies in Bulgaria

The platforms, payment providers and couriers that online shops in Bulgaria run on.

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Online stores: ~35,000
Platforms, in order: WooCommerce, Shopify, OpenCart
Payments led by: PayPal
Delivery led by: Econt

September 2026

Platforms

Most used ecommerce platforms in Bulgaria

01WooCommerce
02Shopify
03OpenCart
04PrestaShop
05Magento
06nopCommerce
07CS-Cart

Signals

What you can filter on

How much of the market carries each signal.

01Matched to a company
02Advertising now
03Catalog size known

Payments

Most used payment providers in Bulgaria

01PayPal~2,800
02Stripe~2,100
03Shopify Payments~1,000
04myPOS~880
05ePay.bg~780
06Borica~650

Delivery

Most used couriers in Bulgaria

01Econt~7,100
02Speedy~6,400
03BOX NOW~940
04DHL~400
05Bulgarian Posts~320

Bulgaria platform market

Compare three useful routes into the Bulgaria ecommerce market.

WooCommerce leads this three-platform view, but Shopify and PrestaShop add distinct prospect pools for teams whose proposition depends on platform fit, legal-entity context or observed commercial activity.

Market sizeObserved platform signals

Shopify~3,700
WooCommerce~13,000
PrestaShop~980

Account-building depthWith a legal-entity identifier

Shopify~1,000
WooCommerce~4,100
PrestaShop~340

Commercial activityWith Google or Facebook ads observed

Shopify~1,100
WooCommerce~4,100
PrestaShop~340

Common questions

Which ecommerce platform do most online shops in Bulgaria use?: WooCommerce leads in Bulgaria, followed by Shopify and OpenCart.
Which payment provider do most Bulgarian online shops offer?: PayPal, offered by ~2,800 shops, ahead of Stripe.
Which courier do most Bulgarian online shops offer?: Econt, offered by ~7,100 shops, ahead of Speedy.
Can I get a list of online shops in Bulgaria?: Yes. Tell us the platform, provider or category you sell into and the cut you want, for example shops that advertise now, and we return the matched companies with the people to reach.

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