Home and garden ranks second in Bulgaria, ahead of business and industrial and health and beauty.
Bulgaria · shop categories
What Bulgarian online shops sell, by category
Apparel and accessories is the largest category of online shops in Bulgaria, followed by home and garden and business and industrial.
- Online shops with a category
- ~24,000
- Largest category
- Apparel & Accessories
- Then
- Home & Garden, Business & Industrial
- Most used platform
- WooCommerce
September 2026
Hardware ranks fifth, and electronics seventh, so technical and DIY shops are a real group here.
Food and beverages ranks only sixth in Bulgaria, behind hardware.
Shop categories in Bulgaria, by number of shops
Each shop is counted once, under its main category.
- 01Apparel & Accessories~4,500
- 02Home & Garden~2,900
- 03Business & Industrial~2,800
- 04Health & Beauty~2,300
- 05Hardware~1,900
- 06Food & Beverages~1,600
- 07Electronics~1,200
- 08Pet Supplies~990
- 09Vehicles & Parts~960
- 10Sporting Goods~960
- 11Arts & Entertainment~880
- 12Furniture~830
- 13Media~770
- 14Office Supplies~390
- 15Toys & Games~360
- 16Baby & Toddler~310
What this means
What to do with it.
Bulgarian online retail leans to the home: home and garden ranks second and hardware fifth. Build a home and DIY list alongside the apparel list, and treat business and industrial as the third group rather than the second.
Target Bulgarian home and garden, hardware and electronics retailers as one home and DIY group, matched to a company and a buyer before outreach.
Prioritize Bulgarian apparel and health and beauty shops for parcel volume, and work the home and garden and furniture groups for bulky delivery.
Pitch Bulgarian apparel and home and garden shops first, sorted by platform and store size, before the smaller food and electronics groups.
Common questions
- What do most online shops in Bulgaria sell?
- Apparel & Accessories is the largest category, with ~4,500 shops, followed by home & garden (~2,900).
- How many Bulgarian online shops sell business & industrial?
- ~2,800 online shops in Bulgaria have business & industrial as their main category, the third largest category in the country.
- Can I get a list of Bulgarian online shops by category?
- Yes. Pick the category and the cut you want, for example shops that advertise now or run a given platform, and we return the matched companies with the people to reach.
Keep in mind
- Each shop sits under one main category; a store selling tools and garden furniture appears once, under its leading range.
- A category rank counts the number of shops, not their turnover; check size or ad activity before outreach.
Start with your target
Build a Bulgaria target list by category
Tell us who you want to reach. We send back matched accounts.
Get a matched sample
Before any commitment.