Business and industrial sits close behind apparel in Finland, so build the trade list with the same effort as fashion.
Finland · shop categories
What Finnish online shops sell, by category
Apparel and accessories leads online shops in Finland by a small margin over business and industrial, with home and garden third.
- Online shops with a category
- ~32,000
- Largest category
- Apparel & Accessories
- Then
- Business & Industrial, Home & Garden
- Most used platform
- WooCommerce
September 2026
Sporting goods ranks fifth in Finland, ahead of arts and entertainment, hardware and food.
Food and beverages ranks only eighth in Finland, behind hardware.
Shop categories in Finland, by number of shops
Each shop is counted once, under its main category.
- 01Apparel & Accessories~5,900
- 02Business & Industrial~5,100
- 03Home & Garden~3,500
- 04Health & Beauty~3,100
- 05Sporting Goods~2,500
- 06Arts & Entertainment~1,900
- 07Hardware~1,500
- 08Food & Beverages~1,400
- 09Media~1,400
- 10Vehicles & Parts~1,300
- 11Pet Supplies~1,100
- 12Furniture~890
- 13Electronics~740
- 14Office Supplies~680
- 15Cameras & Optics~390
- 16Toys & Games~370
What this means
What to do with it.
Finland has two lead lists of similar depth, apparel and business and industrial, and sporting goods ranks high enough to be a list of its own. Food is a short list here, so do not build a Finnish campaign around it.
Target Finnish trade and apparel retailers first, then sporting goods, which ranks above food and hardware here, each matched to a company and a buyer.
Pitch Finnish business and industrial shops with quoting and account features, and the apparel and sporting goods shops with consumer features, sorted by platform.
Prioritize Finnish apparel, health and beauty and sporting goods shops for parcel volume, and the business and industrial group for bulk and pallet lanes.
Common questions
- What do most online shops in Finland sell?
- Apparel & Accessories is the largest category, with ~5,900 shops, followed by business & industrial (~5,100).
- How many Finnish online shops sell home & garden?
- ~3,500 online shops in Finland have home & garden as their main category, the third largest category in the country.
- Can I get a list of Finnish online shops by category?
- Yes. Pick the category and the cut you want, for example shops that advertise now or run a given platform, and we return the matched companies with the people to reach.
Keep in mind
- Each shop sits under one main category; a store selling sportswear and outdoor gear appears once, under its leading range.
- Category size counts shops, not turnover; narrow by size or ad activity before outreach.
Start with your target
Build a Finland target list by category
Tell us who you want to reach. We send back matched accounts.
Get a matched sample
Before any commitment.