How many online shops in Finland sell sporting goods?

~2,500 online shops in Finland sell sporting goods. It is the fifth most common category in the country, behind apparel & accessories, business & industrial, home & garden, health & beauty.

Which ecommerce platform do Finnish sporting goods shops run?

Most sporting goods shops in Finland run WooCommerce, then Shopify.

Which payment provider do online shops in Finland offer most?

Siirto leads payment providers in Finland, ahead of PayPal.

Can I get the list of sporting goods shops in Finland?

Yes. Tell us the cut you want, for example shops that advertise now, run a given platform or sit above a turnover line, and we return the matched companies with the people to reach.

Sporting Goods · Finland

Sporting Goods online shops in Finland

Sporting Goods online shops in Finland rank fifth of sixteen categories, a few thousand stores, ahead of Arts & Entertainment and Hardware.

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Sporting Goods shops in Finland: ~2,500
Rank among categories: No. 5 of 16
Most run on: WooCommerce

September 2026

WooCommerce leads, then Shopify and Magento, with Finqu ahead of PrestaShop.

Fewer than half advertise now, so the advertising shops are the first list.

Finland

Shop categories in Finland

Where sporting goods sits among what Finnish online shops sell.

Finland

Platforms sporting goods shops in Finland run

01WooCommerce
02Shopify
03Magento
04Finqu
05PrestaShop

Other countries

Sporting Goods shops elsewhere in Europe

01United Kingdom~17,000
02Germany~13,000
03France~7,800
04Spain~6,100
05Italy~6,100
06Netherlands~5,400
07Switzerland~5,300
08Czechia~4,700
09Poland~4,400
10Sweden~4,200

What this means

What to do with it.

Sports shops carry branded goods and seasonal demand, so distributors and marketplaces find ready sellers. Start with the advertising shops on WooCommerce and Shopify; few come with a matched company, so budget research time.

Distributors and brands

Target Finnish sports retailers on WooCommerce and Shopify when placing a brand, and open with the ones advertising now.

Marketplaces

Reach Finnish sporting goods shops on Shopify as sellers for a sports category launch, starting with the ones advertising now.

Payment and BNPL teams

Target the advertising Finnish sports shops with an instalment product, since bikes and equipment carry large baskets.

Common questions

How many online shops in Finland sell sporting goods?: ~2,500 online shops in Finland sell sporting goods. It is the fifth most common category in the country, behind apparel & accessories, business & industrial, home & garden, health & beauty.
Which ecommerce platform do Finnish sporting goods shops run?: Most sporting goods shops in Finland run WooCommerce, then Shopify.
Which payment provider do online shops in Finland offer most?: Siirto leads payment providers in Finland, ahead of PayPal.
Can I get the list of sporting goods shops in Finland?: Yes. Tell us the cut you want, for example shops that advertise now, run a given platform or sit above a turnover line, and we return the matched companies with the people to reach.

Keep in mind

A shop selling sportswear may sit under Apparel & Accessories instead.

Start with your target

Target sporting goods shops in Finland

Tell us who you want to reach. We send back matched accounts.

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Before any commitment.