Food and beverages and health and beauty rank level in fourth and fifth place, far behind home and garden.
Netherlands · shop categories
What Dutch online shops sell, by category
Apparel and accessories is by far the largest category of online shops in the Netherlands, with business and industrial and home and garden level behind it.
- Online shops with a category
- ~140,000
- Largest category
- Apparel & Accessories
- Then
- Business & Industrial, Home & Garden
- Most used platform
- WooCommerce
September 2026
Apparel holds more Dutch online shops than business and industrial and home and garden combined.
Hardware ranks eighth in the Netherlands, behind arts and entertainment and sporting goods.
Shop categories in Netherlands, by number of shops
Each shop is counted once, under its main category.
- 01Apparel & Accessories~42,000
- 02Business & Industrial~18,000
- 03Home & Garden~17,000
- 04Food & Beverages~8,600
- 05Health & Beauty~8,200
- 06Arts & Entertainment~6,700
- 07Sporting Goods~5,400
- 08Hardware~5,300
- 09Media~4,600
- 10Furniture~4,000
- 11Pet Supplies~3,800
- 12Electronics~3,400
- 13Vehicles & Parts~3,200
- 14Office Supplies~2,400
- 15Toys & Games~2,300
- 16Baby & Toddler~1,300
- 17Cameras & Optics~1,100
What this means
What to do with it.
The Netherlands is a fashion market first, so split the Dutch apparel list by platform, store size and ad activity before anyone writes. Business and industrial and home and garden are the two next lists and are equal in depth, so run them as parallel campaigns with different pitches.
Target Dutch apparel retailers by sub-range and store size, then home and garden, each matched to a company and a buyer before outreach.
Prioritize Dutch apparel and home and garden shops for pay later, narrowed by store size and ad activity, and offer invoice terms to business and industrial.
Recruit Dutch fashion and home and garden sellers who already run their own checkout, and prioritize those already selling to a second country.
Common questions
- What do most online shops in Netherlands sell?
- Apparel & Accessories is the largest category, with ~42,000 shops, followed by business & industrial (~18,000).
- How many Dutch online shops sell home & garden?
- ~17,000 online shops in Netherlands have home & garden as their main category, the third largest category in the country.
- Can I get a list of Dutch online shops by category?
- Yes. Pick the category and the cut you want, for example shops that advertise now or run a given platform, and we return the matched companies with the people to reach.
Keep in mind
- Each shop sits under one main category; a store selling clothing with shoes and bags appears once, under its leading range.
- A wide category means many shops, not big ones; narrow by size or ad activity before committing outreach budget.
Start with your target
Build a Netherlands target list by category
Tell us who you want to reach. We send back matched accounts.
Get a matched sample
Before any commitment.