How many online shops in Netherlands sell home & garden?

~17,000 online shops in Netherlands sell home & garden. It is the third most common category in the country, behind apparel & accessories, business & industrial.

Which ecommerce platform do Dutch home & garden shops run?

Most home & garden shops in Netherlands run WooCommerce, then Shopify.

Which payment provider do online shops in Netherlands offer most?

PayPal leads payment providers in Netherlands, ahead of Bancontact.

Can I get the list of home & garden shops in Netherlands?

Yes. Tell us the cut you want, for example shops that advertise now, run a given platform or sit above a turnover line, and we return the matched companies with the people to reach.

Home & Garden · Netherlands

Home & Garden online shops in Netherlands

Home & Garden online shops in the Netherlands rank third among the country's categories, behind Business & Industrial and ahead of Food & Beverages.

Get a matched sample See the evidence

Home & Garden shops in Netherlands: ~17,000
Rank among categories: No. 3 of 17
Most run on: WooCommerce

September 2026

WooCommerce leads the platforms, ahead of Shopify, with Magento third and Lightspeed eCom and Mijnwebwinkel in the top five.

Some advertise now and some are matched to a company; combine both to get a short, reachable list.

Netherlands

Shop categories in Netherlands

Where home & garden sits among what Dutch online shops sell.

Netherlands

Platforms home & garden shops in Netherlands run

01WooCommerce
02Shopify
03Magento
04Lightspeed eCom
05Mijnwebwinkel

Other countries

Home & Garden shops elsewhere in Europe

01United Kingdom~38,000
02Germany~30,000
03France~20,000
04Spain~14,000
05Italy~13,000
06Poland~10,000
07Switzerland~9,700
08Romania~9,100
09Czechia~8,400
10Sweden~8,300

What this means

What to do with it.

Home and garden is a bulky goods category, so it rewards delivery, storage and instalment pitches. Combine advertising now with the company match to cut a large category to the stores that are both active and reachable, and split by platform, with Magento as the established segment and Lightspeed eCom and Mijnwebwinkel as local platforms with their own pitch.

Couriers and 3PLs

Target Dutch home and garden shops that advertise now, since bulky orders and rising volume make them the stores most likely to add a second delivery option.

Distributors and brands

Reach Dutch furniture, decor and garden retailers through the company matched shops, where a buyer at a registered entity can be named.

Ecommerce software and email tools

Work Mijnwebwinkel and Lightspeed eCom home and garden shops in the Netherlands as local platform integrations, separate from the WooCommerce and Shopify pitch.

Common questions

How many online shops in Netherlands sell home & garden?: ~17,000 online shops in Netherlands sell home & garden. It is the third most common category in the country, behind apparel & accessories, business & industrial.
Which ecommerce platform do Dutch home & garden shops run?: Most home & garden shops in Netherlands run WooCommerce, then Shopify.
Which payment provider do online shops in Netherlands offer most?: PayPal leads payment providers in Netherlands, ahead of Bancontact.
Can I get the list of home & garden shops in Netherlands?: Yes. Tell us the cut you want, for example shops that advertise now, run a given platform or sit above a turnover line, and we return the matched companies with the people to reach.

Keep in mind

A shop is placed in one category, so a store selling furniture alongside hardware appears under only one of them.
Advertising now means active ads, not ad spend, so a single small campaign counts the same as a heavy one.

Start with your target

Target home & garden shops in Netherlands

Tell us who you want to reach. We send back matched accounts.

Get a matched sample

Before any commitment.