Sporting goods ranks fifth in Norway, ahead of media, arts and entertainment and food.
Norway · shop categories
What Norwegian online shops sell, by category
Apparel and accessories is the largest category of online shops in Norway, ahead of business and industrial, home and garden and health and beauty.
- Online shops with a category
- ~34,000
- Largest category
- Apparel & Accessories
- Then
- Business & Industrial, Home & Garden
- Most used platform
- WooCommerce
September 2026
Media ranks sixth in Norway, ahead of food and beverages and hardware.
Food and beverages ranks only eighth in Norway, behind arts and entertainment.
Shop categories in Norway, by number of shops
Each shop is counted once, under its main category.
- 01Apparel & Accessories~7,600
- 02Business & Industrial~4,500
- 03Home & Garden~4,000
- 04Health & Beauty~2,400
- 05Sporting Goods~2,200
- 06Media~2,100
- 07Arts & Entertainment~1,900
- 08Food & Beverages~1,600
- 09Hardware~1,500
- 10Pet Supplies~1,200
- 11Vehicles & Parts~1,100
- 12Furniture~960
- 13Electronics~890
- 14Office Supplies~570
- 15Toys & Games~420
- 16Cameras & Optics~400
- 17Baby & Toddler~310
What this means
What to do with it.
Norway is apparel first by a wide margin, with business and industrial second and home and garden and health and beauty behind. Sporting goods and media rank above food here, so an outdoor and sports list is a stronger second consumer campaign than food.
Target Norwegian apparel retailers first, then sporting goods, which outranks food here, each matched to a company and a buyer before outreach.
Prioritize Norwegian apparel, health and beauty and sporting goods shops for parcel volume, and the home and garden group for bulky delivery.
Pitch Norwegian apparel and sporting goods shops first, sorted by platform and store size, before the shorter food and hardware lists.
Common questions
- What do most online shops in Norway sell?
- Apparel & Accessories is the largest category, with ~7,600 shops, followed by business & industrial (~4,500).
- How many Norwegian online shops sell home & garden?
- ~4,000 online shops in Norway have home & garden as their main category, the third largest category in the country.
- Can I get a list of Norwegian online shops by category?
- Yes. Pick the category and the cut you want, for example shops that advertise now or run a given platform, and we return the matched companies with the people to reach.
Keep in mind
- Each shop sits under one main category; a store selling sportswear and outdoor gear appears once, under its leading range.
- Category size counts shops, not turnover; narrow by size or ad activity before you commit effort.
Start with your target
Build a Norway target list by category
Tell us who you want to reach. We send back matched accounts.
Get a matched sample
Before any commitment.