How many online shops in Norway sell sporting goods?

~2,200 online shops in Norway sell sporting goods. It is the fifth most common category in the country, behind apparel & accessories, business & industrial, home & garden, health & beauty.

Which ecommerce platform do Norwegian sporting goods shops run?

Most sporting goods shops in Norway run WooCommerce, then Shopify.

Which payment provider do online shops in Norway offer most?

Vipps leads payment providers in Norway, ahead of Klarna.

Can I get the list of sporting goods shops in Norway?

Yes. Tell us the cut you want, for example shops that advertise now, run a given platform or sit above a turnover line, and we return the matched companies with the people to reach.

Sporting Goods · Norway

Sporting Goods online shops in Norway

Sporting Goods online shops in Norway rank fifth among the country's categories, behind Health & Beauty and ahead of Media.

Get a matched sample See the evidence

Sporting Goods shops in Norway: ~2,200
Rank among categories: No. 5 of 17
Most run on: WooCommerce

September 2026

WooCommerce leads the platforms, ahead of Shopify, with Magento third, PrestaShop and nopCommerce behind.

A sizeable share are matched to a company; start outreach from the registered entity.

Norway

Shop categories in Norway

Where sporting goods sits among what Norwegian online shops sell.

Norway

Platforms sporting goods shops in Norway run

01WooCommerce
02Shopify
03Magento
04PrestaShop
05nopCommerce

Other countries

Sporting Goods shops elsewhere in Europe

01United Kingdom~17,000
02Germany~13,000
03France~7,800
04Spain~6,100
05Italy~6,100
06Netherlands~5,400
07Switzerland~5,300
08Czechia~4,700
09Poland~4,400
10Sweden~4,200

What this means

What to do with it.

Sports and outdoor retail sits in the top five Norwegian categories, and a good share of these shops map to a registered business. Work the company matched shops first, use advertising now to find the seasonal spenders, and keep Magento as the established segment worth a direct approach.

Payment and BNPL teams

Target Norwegian sports shops that advertise now, since skis, bikes and outdoor gear carry the basket sizes where instalments change conversion.

Distributors and brands

Reach Norwegian sports and outdoor retailers through the company matched shops first, where a buyer can be named at the entity.

Lead generation agencies

Build a Norwegian sporting goods retailer list from the company matched shops, add advertising now, and hand clients the person at each store.

Common questions

How many online shops in Norway sell sporting goods?: ~2,200 online shops in Norway sell sporting goods. It is the fifth most common category in the country, behind apparel & accessories, business & industrial, home & garden, health & beauty.
Which ecommerce platform do Norwegian sporting goods shops run?: Most sporting goods shops in Norway run WooCommerce, then Shopify.
Which payment provider do online shops in Norway offer most?: Vipps leads payment providers in Norway, ahead of Klarna.
Can I get the list of sporting goods shops in Norway?: Yes. Tell us the cut you want, for example shops that advertise now, run a given platform or sit above a turnover line, and we return the matched companies with the people to reach.

Keep in mind

A shop is placed in one category, so a store selling sportswear alongside fashion appears under only one of them.
A company match gives the legal entity behind the shop, not a guarantee that the shop is its main business.

Start with your target

Target sporting goods shops in Norway

Tell us who you want to reach. We send back matched accounts.

Get a matched sample

Before any commitment.