Klarna ranks fourth in the United Kingdom and Afterpay seventh, so Klarna is the instalment rival on these shops.
buy now, pay later provider · United Kingdom
Online shops offering Afterpay in United Kingdom
Afterpay is the seventh most offered payment provider in the United Kingdom, behind Klarna, Opayo and Worldpay and well behind PayPal and Stripe.
- Online shops in United Kingdom
- ~2,600
- Rank among payment providers
- No. 7 of 20
September 2026
Afterpay shops in the United Kingdom advertising now are the first to work, since ad spend signals investment in growth.
Payment providers in United Kingdom
Where Afterpay sits among the payment providers UK shops offer.
Afterpay elsewhere in Europe
- 01Netherlands~2,700
- 02Germany~640
- 03Belgium~280
What this means
What to do with it.
Few British shops with a known provider offer Afterpay, so this is a focused list of merchants already sold on instalments. Work the shops advertising now first, then compare with the Klarna list to see which merchants run a second instalment option. PayPal and Stripe lead British checkouts by a wide margin, so check which of them a shop offers alongside Afterpay.
Target British Afterpay shops that advertise now and do not also offer Klarna, where instalments are in place but no second option is.
Reach Afterpay shops in the United Kingdom as merchants that have invested in checkout conversion, and prioritize those advertising now.
Build a British Afterpay segment matched to companies and contacts, and extend it to the Netherlands, Germany and Belgium, where Afterpay is also offered.
Common questions
- How many online shops in United Kingdom offer Afterpay?
- ~2,600 online shops in United Kingdom offer Afterpay. It is the number 7 payment provider in the country, behind PayPal, Stripe, Square, Klarna, Opayo, Worldpay.
- Which payment provider do UK online shops offer most?
- PayPal leads in United Kingdom with ~93,000 shops, followed by Stripe and Square.
- Can I get the list of UK online shops that offer Afterpay?
- Yes. Send us the segment you want, for example Afterpay shops in United Kingdom that advertise now, and we return the matched companies with the people to reach.
Keep in mind
- Offered at checkout is not the option buyers pick most.
- Offering Afterpay does not show how much of a shop's revenue goes through instalments.
Start with your target
Target the UK shops that offer Afterpay
Tell us who you want to reach. We send back matched accounts.
Get a matched sample
Before any commitment.