buy now, pay later provider · Germany

Online shops offering Afterpay in Germany

Afterpay is a small payment provider in Germany, ranked thirteenth of fifteen, far behind Klarna among instalment options.

Online shops in Germany
~640
Rank among payment providers
No. 13 of 15

September 2026

01

Klarna ranks third in Germany and Afterpay thirteenth, so Afterpay shops are the exception in German instalments.

02

Half of Afterpay's German shops advertise now, so the short list is worth working whole.

What this means

What to do with it.

A very small share of German shops with a known provider offer Afterpay, so treat the list as named accounts rather than a segment. Work the shops advertising now first. Compare it with the Klarna list to see which of these merchants already run a second instalment option.

Payment and BNPL teams

Target German Afterpay shops as named accounts, starting with those advertising now, and check whether Klarna is offered alongside before you reach out.

Ecommerce software and email tools

Reach Afterpay shops in Germany as a short set of merchants that have invested in checkout conversion, and work every account.

Lead generation agencies

Build a German Afterpay segment matched to companies and contacts, and pair it with the Netherlands and the United Kingdom, where Afterpay is also offered, for a larger list.

Common questions

How many online shops in Germany offer Afterpay?
~640 online shops in Germany offer Afterpay. It is the number 13 payment provider in the country, behind PayPal, Sofort, Klarna, Stripe, Amazon Pay, Adyen, Ratepay, Mollie.
Which payment provider do German online shops offer most?
PayPal leads in Germany with ~180,000 shops, followed by Sofort and Klarna.
Can I get the list of German online shops that offer Afterpay?
Yes. Send us the segment you want, for example Afterpay shops in Germany that advertise now, and we return the matched companies with the people to reach.
Keep in mind
  • Offered at checkout is not the option buyers pick most.
  • Offering Afterpay does not show how much of a shop's revenue goes through instalments.
Start with your target

Target the German shops that offer Afterpay

Tell us who you want to reach. We send back matched accounts.

Get a matched sample

Before any commitment.