Dutch and British Afterpay shops are similar in number, but the Dutch ones advertise more often.
buy now, pay later provider · Netherlands, United Kingdom, Germany and 1 more countries
Online shops offering Afterpay, by country
Afterpay is the seventh most offered payment provider in the Netherlands and in the United Kingdom, its two main markets.
- Online shops in Netherlands
- ~2,700
- Countries
- 4
- Rank in Netherlands
- No. 7 of 14
September 2026
In Germany Afterpay ranks near the bottom, and in Belgium it is last of the providers offered.
Klarna sits third in the Netherlands and fourth in the United Kingdom; Afterpay is the smaller pay-later list in both.
Afterpay by country
Online shops offering Afterpay in each country, largest first.
- 01Netherlands~2,700
- 02United Kingdom~2,600
- 03Germany~640
- 04Belgium~280
How Afterpay compares in Netherlands
What this means
What to do with it.
Work the Dutch list first, where the advertising shops outnumber the rest, then the British list. Germany and Belgium are short lists, so fold them into a wider list rather than running them alone.
Target Dutch shops offering Afterpay with a rival instalment product, and prioritize the ones advertising now, since they are investing in growth.
Reach Afterpay shops in the Netherlands and the United Kingdom as stores with a working instalment checkout, a fit for tools that sell on conversion.
Build one Afterpay list across the Netherlands and the United Kingdom, order it by ad activity, then add the short German and Belgian lists.
Common questions
- Where is Afterpay offered by the most online shops?
- Netherlands, with ~2,700 shops, then United Kingdom (~2,600) and Germany (~640).
- How does Afterpay rank among payment providers in Netherlands?
- It is the number 7 payment provider in Netherlands, behind PayPal, Bancontact, Klarna, Mollie, Stripe, Adyen.
- Can I get the list of online shops that offer Afterpay?
- Yes. Tell us the countries and the cut you want, for example shops that advertise now or are above a turnover line, and we return the matched companies with the people to reach.
Keep in mind
- Offering Afterpay does not show which share of orders a shop settles through it.
- Shops offer more than one pay-later option, so remove the overlap with the Klarna list before outreach.
Start with your target
Target the shops that offer Afterpay
Tell us who you want to reach. We send back matched accounts.
Get a matched sample
Before any commitment.