Klarna ranks fourth in the United Kingdom and Alma eleventh, so Alma shops are the smaller instalment set.
buy now, pay later provider · United Kingdom
Online shops offering Alma in United Kingdom
Alma is the eleventh most offered payment provider in the United Kingdom, far behind Klarna, which ranks fourth in British online shops.
- Online shops in United Kingdom
- ~1,200
- Rank among payment providers
- No. 11 of 20
September 2026
Ad activity cuts the British Alma list to a short set, since only some of its shops advertise now.
Payment providers in United Kingdom
Where Alma sits among the payment providers UK shops offer.
Alma elsewhere in Europe
- 01Spain~7,900
- 02France~3,000
- 03Germany~1,800
- 04Italy~1,700
- 05Portugal~1,600
- 06Poland~940
- 07Netherlands~820
- 08Sweden~690
- 09Switzerland~610
- 10Belgium~500
What this means
What to do with it.
A very small share of British shops with a known provider offer Alma, so treat the list as a focused set, not a segment. Start with the shops advertising now. Compare it with the Klarna list to see which of these merchants already run a second instalment option.
Target British Alma shops that do not also offer Klarna, starting with those advertising now, where instalments are in place but no second option is.
Reach Alma shops in the United Kingdom as merchants that have invested in checkout conversion, and prioritize those advertising now.
Build a British Alma segment matched to companies and contacts, and pair it with France and Spain, where Alma is also offered, for a larger list.
Common questions
- How many online shops in United Kingdom offer Alma?
- ~1,200 online shops in United Kingdom offer Alma. It is the number 11 payment provider in the country, behind PayPal, Stripe, Square, Klarna, Opayo, Worldpay, Afterpay, Nets.
- Which payment provider do UK online shops offer most?
- PayPal leads in United Kingdom with ~93,000 shops, followed by Stripe and Square.
- Can I get the list of UK online shops that offer Alma?
- Yes. Send us the segment you want, for example Alma shops in United Kingdom that advertise now, and we return the matched companies with the people to reach.
Keep in mind
- Offered at checkout is not the option buyers pick most.
- Offering Alma does not show how much of a shop's revenue goes through instalments.
Start with your target
Target the UK shops that offer Alma
Tell us who you want to reach. We send back matched accounts.
Get a matched sample
Before any commitment.