How many online shops in Italy offer Alma?

~1,700 online shops in Italy offer Alma. It is the number 6 payment provider in the country, behind PayPal, Stripe, Klarna, Satispay, Scalapay.

Which payment provider do Italian online shops offer most?

PayPal leads in Italy with ~53,000 shops, followed by Stripe and Klarna.

Can I get the list of Italian online shops that offer Alma?

Yes. Send us the segment you want, for example Alma shops in Italy that advertise now, and we return the matched companies with the people to reach.

buy now, pay later provider · Italy

Online shops offering Alma in Italy

Alma is the sixth most offered payment provider in Italy, behind Klarna and Scalapay, the other instalment options in Italian online shops.

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Online shops in Italy: ~1,700
Rank among payment providers: No. 6 of 10

September 2026

Klarna ranks third in Italy, Scalapay fifth and Alma sixth, so Alma is the third instalment option Italian shops offer.

Half of Alma's Italian shops advertise now, so start with those, then check Scalapay and Klarna overlap.

Italy

Payment providers in Italy

Where Alma sits among the payment providers Italian shops offer.

01PayPal~53,000
02Stripe~20,000
03Klarna~6,400
04Satispay~2,300
05Scalapay~2,200
06Alma~1,700
07Nexi~950
08Revolut Pay~430

Other countries

Alma elsewhere in Europe

01Spain~7,900
02France~3,000
03Germany~1,800
04Portugal~1,600
05United Kingdom~1,200
06Poland~940
07Netherlands~820
08Sweden~690
09Switzerland~610
10Belgium~500

What this means

What to do with it.

Few Italian shops with a known provider offer Alma, so the list is a focused set of merchants already sold on instalments. Work the shops advertising now first. Compare it with the Scalapay and Klarna lists to see which Italian merchants run a second instalment option and which offer only Alma.

Payment and BNPL teams

Target Italian Alma shops that advertise now and do not also offer Scalapay or Klarna, where instalments are in place but no second option is.

Ecommerce software and email tools

Reach Alma shops in Italy as merchants that have invested in checkout conversion, and prioritize those advertising now.

Lead generation agencies

Build an Italian Alma segment matched to companies and contacts, and extend it to France and Spain, where Alma is also offered.

Common questions

How many online shops in Italy offer Alma?: ~1,700 online shops in Italy offer Alma. It is the number 6 payment provider in the country, behind PayPal, Stripe, Klarna, Satispay, Scalapay.
Which payment provider do Italian online shops offer most?: PayPal leads in Italy with ~53,000 shops, followed by Stripe and Klarna.
Can I get the list of Italian online shops that offer Alma?: Yes. Send us the segment you want, for example Alma shops in Italy that advertise now, and we return the matched companies with the people to reach.

Keep in mind

Offered at checkout is not the option buyers pick most.
Offering Alma does not show how much of a shop's revenue goes through instalments.

Start with your target

Target the Italian shops that offer Alma

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