buy now, pay later provider · Germany, Sweden, United Kingdom and 22 more countries

Online shops offering Klarna, by country

Klarna is the most offered payment provider in Sweden, second in Norway and third in Germany, the Netherlands, Italy, Belgium, France and Finland.

Online shops in Germany
~47,000
Countries
25
Rank in Germany
No. 3 of 15

September 2026

01

Germany is by far Klarna's largest list, ahead of Sweden, the United Kingdom, the Netherlands and Austria.

02

Klarna shops advertise most often in Greece, Romania, Italy, Portugal and Ireland, and least in Switzerland, Estonia and Luxembourg.

03

In Spain, Alma, Bizum and Redsys all sit ahead of Klarna, while in France and Portugal Klarna leads Alma.

Romania

Klarna in Romania

Online shops offering it
326
Of shops with a payment provider identified
1.3%
Offered at checkout
98.8%
Advertising now
60.7%
On Shopify
250
On WooCommerce
42

Romania · September 2026

What this means

What to do with it.

Klarna's lists fall into tiers by size. Germany, Sweden, the United Kingdom, the Netherlands and Austria are large enough to segment by advertising and company size, and Switzerland, Norway, Italy, Belgium, France, Finland, Spain and Denmark are mid-sized. Greece, Poland, Portugal, Ireland, Czechia, Lithuania, Slovenia, Estonia, Latvia, Romania, Luxembourg and Slovakia are short lists to work account by account.

In Greece and Romania, Shopify leads Klarna's platforms: it carries most of the Romanian list and tops the Greek one ahead of WooCommerce. In both countries most Klarna shops offer it at checkout.

Payment and BNPL teams

Target Klarna shops in Germany, Sweden and the United Kingdom as merchants already sold on pay later, and pitch a second option or better terms to the ones advertising now.

Ecommerce software and email tools

Prioritize Klarna shops that advertise now in Italy, Greece, Portugal and Ireland, where a pay later option plus active ads marks a merchant investing in conversion.

Marketplaces

Reach Klarna shops in Sweden and Norway, where it leads or sits second, as sellers with a working checkout, and use the short lists elsewhere for early adopters.

Common questions

Where is Klarna offered by the most online shops?
Germany, with ~47,000 shops, then Sweden (~18,000) and United Kingdom (~14,000).
How does Klarna rank among payment providers in Germany?
It is the third most common payment provider in Germany, behind PayPal, Sofort.
Can I get the list of online shops that offer Klarna?
Yes. Tell us the countries and the cut you want, for example shops that advertise now or are above a turnover line, and we return the matched companies with the people to reach.
Keep in mind
  • Offered at checkout does not show how often shoppers pick Klarna, or which option the shop puts first.
  • Shop count says nothing about payment volume, so a large shop and a tiny one count the same.
Start with your target

Target the shops that offer Klarna

Tell us who you want to reach. We send back matched accounts.

Get a matched sample

Before any commitment.