Finland has more Walley shops than Sweden and Norway together, and a majority of them advertise now.
buy now, pay later provider · Finland, Sweden and Norway
Online shops offering Walley, by country
Walley is a buy now, pay later provider offered in online shops in Finland, Sweden and Norway, with Finland holding the largest group by far.
- Online shops in Finland
- ~1,200
- Countries
- 3
- Rank in Finland
- No. 15 of 21
September 2026
In Norway it sits sixth, directly below Nets and well behind Vipps, Klarna, Stripe and PayPal.
In Finland it ranks fifteenth, far behind Siirto, PayPal, Klarna and Paytrail, despite being its largest group.
Walley by country
Online shops offering Walley in each country, largest first.
How Walley compares in Finland
What this means
What to do with it.
Walley is a pay later filter in three Nordic markets, and Finland is where it earns a campaign of its own, with a list of workable size and a majority of shops advertising. In Sweden and Norway the groups are small, so use them as add-ons and narrow by ad activity, which splits each group evenly.
Target Finnish Walley shops first as merchants already sold on pay later, and reach the ads-active ones when pitching a rival or added instalment option.
Prioritize ads-active Walley shops in Finland as merchants spending to grow, a fit for tools that lift conversion or basket size.
Reach these shops as Finnish, Swedish and Norwegian retailers that offer pay later and advertise, a pairing worth prioritizing when picking online resellers in the Nordics.
Common questions
- Where is Walley offered by the most online shops?
- Finland, with ~1,200 shops, then Sweden (~450) and Norway (~320).
- How does Walley rank among payment providers in Finland?
- It is the number 15 payment provider in Finland, behind Siirto, PayPal, Klarna, Paytrail, MobilePay, Stripe, OP.
- Can I get the list of online shops that offer Walley?
- Yes. Tell us the countries and the cut you want, for example shops that advertise now or are above a turnover line, and we return the matched companies with the people to reach.
Keep in mind
- Offered at checkout does not show whether pay later applies to every product or how often buyers choose it.
- A shop with no identified payment provider may still offer Walley.
Start with your target
Target the shops that offer Walley
Tell us who you want to reach. We send back matched accounts.
Get a matched sample
Before any commitment.