The United Kingdom, Germany, France and the Netherlands together hold more than half of Shopify shops in Europe.
Shopify · ecommerce platform
Shopify online stores, by country
Shopify online shops are spread across all of Europe, with the United Kingdom the largest market, Germany second and France third.
- Stores across Europe
- ~1,400,000
- Largest market
- United Kingdom
- Countries
- 30
- Also strong in
- Germany and France
September 2026
Few Shopify shops are matched to a company, so the company filter leaves a small fraction of a huge list.
Sweden is the seventh Shopify market and Denmark the ninth, so a Nordic run has two markets with depth.
Shopify stores by country
Online stores running the platform in each country, largest first.
- 01United Kingdom~360,000
- 02Germany~240,000
- 03France~180,000
- 04Netherlands~130,000
- 05Italy~86,000
- 06Spain~70,000
- 07Sweden~47,000
- 08Switzerland~47,000
- 09Denmark~32,000
- 10Belgium~30,000
- 11Poland~26,000
- 12Austria~23,000
- 13Portugal~22,000
- 14Ireland~18,000
- 15Norway~18,000
- 16Romania~17,000
- 17Finland~11,000
- 18Hungary~8,600
- 19Lithuania~8,600
- 20Czechia~8,300
- 21Greece~7,900
- 22Latvia~4,600
- 23Slovakia~4,400
- 24Estonia~4,100
- 25Bulgaria~3,700
- 26Slovenia~3,600
- 27Cyprus~2,900
- 28Croatia~2,600
- 29Luxembourg~2,000
- 30Malta~1,400
Payment providers on Shopify shops
Couriers on Shopify shops
What this means
What to do with it.
Shopify is a very wide list and a hard one to qualify: few shops advertise now, few are matched to a company, and catalog size is known for few, so the raw list is far larger than the sellable one. Start from the shops advertising now in your target countries, since that is the one filter that separates stores investing in growth from the long tail, then add the company match to reach a person. Work it country by country, the United Kingdom, Germany, France and the Netherlands first.
Target Shopify shops in the United Kingdom, Germany, France and the Netherlands that advertise now, and skip the long tail of shops with no growth signal.
Reach Shopify shops with a platform-specific integration pitch, one country at a time, and open with the shops advertising now as the ones adding tools.
Build Shopify lists per country, keep only shops advertising now or matched to a company, and expect the qualified core to be a small fraction of the full list.
Common questions
- How many online stores run Shopify?
- About 1,400,000 online stores across Europe run Shopify.
- Which country has the most Shopify stores?
- United Kingdom, with ~360,000 stores, followed by Germany (~240,000).
- Which payment provider do Shopify shops use most?
- In United Kingdom, PayPal is the payment provider seen most on Shopify shops, then Stripe.
- Can I get a list of Shopify stores in a country?
- Yes. Choose the country and the cut you want, for example stores that advertise now or sit above a turnover line, and we return the matched companies with the people to reach.
Keep in mind
- Advertising now shows that a shop runs ads, not how much it spends or whether the ads work.
- Catalog size is unknown for most Shopify shops, so a missing catalog does not mean a small shop.
Start with your target
Target Shopify shops
Tell us who you want to reach. We send back matched accounts.
Get a matched sample
Before any commitment.