How many online stores in Italy run Shopify?

~86,000 online stores in Italy run Shopify. It is the second most common ecommerce platform in the country, behind WooCommerce.

Which ecommerce platform do most Italian online stores use?

WooCommerce leads in Italy, followed by Shopify and PrestaShop.

Which payment provider do Shopify shops in Italy use?

PayPal is the payment provider seen most on Shopify shops in Italy, then Stripe.

Which courier do Shopify shops in Italy use?

GLS is the courier seen most on Shopify shops in Italy, then DHL.

Can I get the list of Shopify stores in Italy?

Yes. Tell us the cut you want, for example stores that advertise now or sit above a turnover line, and we return the matched companies with the people to reach.

Shopify · Italy

Shopify online stores in Italy

Shopify is the second most used ecommerce platform in Italy, behind WooCommerce, and few of its Italian shops are matched to a company.

Get a matched sample See the evidence

Shopify stores: ~86,000
Rank in Italy: No. 2 platform
Payments led by: PayPal
Delivery led by: GLS

September 2026

Few Italian Shopify shops are matched to a company, so plan outreach to the storefront, not the legal entity.

DHL is offered second behind GLS on Italian Shopify shops, ahead of BRT and Poste Italiane.

Shops that advertise now are the easiest to prioritize, since catalog size is rarely known here.

Italy platform mix

Ecommerce platforms in Italy

Payments

Payment providers on Shopify shops

Delivery

Couriers on Shopify shops

What this means

What to do with it.

Shopify shops in Italy are a smaller group than the WooCommerce leader, with thin company evidence. Lead with the shops advertising now, then take the company-matched shops as the core for any outreach that needs a decision maker. Use the payment provider and courier shown on each shop to split the messages.

Ecommerce software and email tools

Target Italian Shopify shops that advertise now, since they are already investing in growth and fit tools built for the platform.

Payment and BNPL teams

Prioritize shops that show PayPal or Stripe and none of Satispay, Nexi or Revolut Pay, then reach the company-matched ones first.

Marketplaces

Reach shops that offer DHL or UPS, the international couriers in the top six here, as the first candidates for cross-border selling.

Common questions

How many online stores in Italy run Shopify?: ~86,000 online stores in Italy run Shopify. It is the second most common ecommerce platform in the country, behind WooCommerce.
Which ecommerce platform do most Italian online stores use?: WooCommerce leads in Italy, followed by Shopify and PrestaShop.
Which payment provider do Shopify shops in Italy use?: PayPal is the payment provider seen most on Shopify shops in Italy, then Stripe.
Which courier do Shopify shops in Italy use?: GLS is the courier seen most on Shopify shops in Italy, then DHL.
Can I get the list of Shopify stores in Italy?: Yes. Tell us the cut you want, for example stores that advertise now or sit above a turnover line, and we return the matched companies with the people to reach.

Keep in mind

A shop with no known catalog size is not a small shop.
A company match ties the shop to a legal entity, not to the person who decides on suppliers.

Start with your target

Target Shopify shops in Italy

Tell us who you want to reach. We send back matched accounts.

Get a matched sample

Before any commitment.