How many online stores in Estonia run Shopify?

~4,100 online stores in Estonia run Shopify. It is the second most common ecommerce platform in the country, behind WooCommerce.

Which ecommerce platform do most Estonian online stores use?

WooCommerce leads in Estonia, followed by Shopify and OpenCart.

Which payment provider do Shopify shops in Estonia use?

PayPal is the payment provider seen most on Shopify shops in Estonia, then MakeCommerce.

Which courier do Shopify shops in Estonia use?

Omniva is the courier seen most on Shopify shops in Estonia, then Smartpost.

Can I get the list of Shopify stores in Estonia?

Yes. Tell us the cut you want, for example stores that advertise now or sit above a turnover line, and we return the matched companies with the people to reach.

Shopify · Estonia

Shopify online stores in Estonia

Shopify is the second ecommerce platform in Estonia, behind WooCommerce, and holds a smaller share there than it does across Europe.

Get a matched sample See the evidence

Shopify stores: ~4,100
Rank in Estonia: No. 2 platform
Payments led by: PayPal
Delivery led by: Omniva

September 2026

PayPal, MakeCommerce and Stripe lead payments on Shopify, with the bank links behind them, the reverse of WooCommerce.

DHL, FedEx and UPS enter the courier top six, after Omniva, Smartpost and DPD.

Few Shopify shops in Estonia advertise now, so advertisers are a short first list.

Estonia platform mix

Ecommerce platforms in Estonia

Shopify is less common here than across Europe.

01WooCommerce
02Shopify
03OpenCart
04PrestaShop
05Voog
06Magento
07VirtueMart

Payments

Payment providers on Shopify shops

Delivery

Couriers on Shopify shops

What this means

What to do with it.

Shopify in Estonia is a compact list with a different provider mix from WooCommerce, so work it on its own rather than folding it into a WooCommerce plan. The international couriers in the courier order point to shops that ship abroad, a useful cut for cross-border offers.

Payment and BNPL teams

Target Shopify shops that offer PayPal or Stripe without a local bank link, since the bank links rank lower here than on WooCommerce.

Marketplaces

Prioritize Shopify shops that offer DHL, FedEx or UPS, since an international courier on offer points to a seller already shipping abroad.

Ecommerce software and email tools

Reach the small group of Shopify shops advertising now first, then the shops with a known catalog size.

Common questions

How many online stores in Estonia run Shopify?: ~4,100 online stores in Estonia run Shopify. It is the second most common ecommerce platform in the country, behind WooCommerce.
Which ecommerce platform do most Estonian online stores use?: WooCommerce leads in Estonia, followed by Shopify and OpenCart.
Which payment provider do Shopify shops in Estonia use?: PayPal is the payment provider seen most on Shopify shops in Estonia, then MakeCommerce.
Which courier do Shopify shops in Estonia use?: Omniva is the courier seen most on Shopify shops in Estonia, then Smartpost.
Can I get the list of Shopify stores in Estonia?: Yes. Tell us the cut you want, for example stores that advertise now or sit above a turnover line, and we return the matched companies with the people to reach.

Keep in mind

Under-represented compares the share with Europe. It does not mean Shopify is shrinking in Estonia.
A courier named on the site is offered, not confirmed as the shop's main carrier.

Start with your target

Target Shopify shops in Estonia

Tell us who you want to reach. We send back matched accounts.

Get a matched sample

Before any commitment.