WooCommerce · Finland

WooCommerce online stores in Finland

WooCommerce is the leading ecommerce platform in Finland, ahead of Shopify and Magento, with Siirto, Paytrail and MobilePay at the top of its payment order.

WooCommerce stores
~18,000
Rank in Finland
Most used platform
Payments led by
Siirto
Delivery led by
Posti

September 2026

01

WooCommerce shops in Finland advertise now and are matched to a company more often than Shopify shops there.

02

Posti leads couriers, then Matkahuolto and PostNord, with Smartpost, GLS and UPS completing the top six.

03

Catalog size is known for the larger share of shops, so sort by product count before outreach.

What this means

What to do with it.

WooCommerce is the base list for Finland, and Shopify is the only other platform of real size behind it. Combine company match and advertising now for a first list, then sort the rest by catalog size.

Payment and BNPL teams

Target WooCommerce shops in Finland that offer Siirto or MobilePay without Paytrail, since a shop with one local method has room for a second.

Couriers and 3PLs

Prioritize shops that offer Posti alone, then Matkahuolto alone, and sort by catalog size to find the shops with parcel volume to win.

Ecommerce software and email tools

Reach the WooCommerce shops advertising now first, since they are already investing in growth, then widen to shops with a known catalog size.

Common questions

How many online stores in Finland run WooCommerce?
~18,000 online stores in Finland run WooCommerce. It is the most common ecommerce platform in the country.
Which ecommerce platform do most Finnish online stores use?
WooCommerce leads in Finland, followed by Shopify and Magento.
Which payment provider do WooCommerce shops in Finland use?
Siirto is the payment provider seen most on WooCommerce shops in Finland, then Paytrail.
Which courier do WooCommerce shops in Finland use?
Posti is the courier seen most on WooCommerce shops in Finland, then Matkahuolto.
Can I get the list of WooCommerce stores in Finland?
Yes. Tell us the cut you want, for example stores that advertise now or sit above a turnover line, and we return the matched companies with the people to reach.
Keep in mind
  • Offered at checkout is not the option buyers pick most.
  • An unknown catalog size says nothing about how big the shop is.
Start with your target

Target WooCommerce shops in Finland

Tell us who you want to reach. We send back matched accounts.

Get a matched sample

Before any commitment.