Half of WooCommerce shops have a known catalog, so assortment is a real filter here, not just a sort.
WooCommerce · ecommerce platform
WooCommerce online stores, by country
WooCommerce online shops are spread across all of Europe, with the United Kingdom the largest market, Germany second, and Italy and the Netherlands level in third.
- Stores across Europe
- ~1,700,000
- Largest market
- United Kingdom
- Countries
- 30
- Also strong in
- Germany and Italy
September 2026
Italy and the Netherlands tie for third, France and Spain behind them, so the top is six countries, not two.
Few WooCommerce shops advertise now, so ad activity is the sharpest filter on a very long list.
WooCommerce stores by country
Online stores running the platform in each country, largest first.
- 01United Kingdom~260,000
- 02Germany~200,000
- 03Italy~150,000
- 04Netherlands~150,000
- 05France~140,000
- 06Spain~140,000
- 07Poland~100,000
- 08Switzerland~60,000
- 09Romania~55,000
- 10Greece~53,000
- 11Belgium~40,000
- 12Sweden~36,000
- 13Hungary~36,000
- 14Denmark~34,000
- 15Austria~29,000
- 16Czechia~27,000
- 17Portugal~24,000
- 18Slovakia~23,000
- 19Ireland~20,000
- 20Norway~20,000
- 21Finland~18,000
- 22Lithuania~17,000
- 23Estonia~16,000
- 24Slovenia~13,000
- 25Bulgaria~13,000
- 26Croatia~10,000
- 27Latvia~5,600
- 28Cyprus~3,600
- 29Luxembourg~2,000
- 30Malta~2,000
Payment providers on WooCommerce shops
Couriers on WooCommerce shops
- 01Royal Mail
- 02DPD
- 03Collect+
- 04UPS
- 05DHL
- 06Parcelforce
What this means
What to do with it.
WooCommerce is a very long list, so the work is narrowing: filter on catalog size, which is known for a large share of the shops, then on ad activity, then add the company match to reach a person. Work it country by country, the United Kingdom and Germany first, then Italy, the Netherlands, France and Spain, then Poland, Switzerland, Romania and Greece.
Filter WooCommerce shops in your countries by catalog size and category, then reach the company behind each retailer that fits your range.
Work WooCommerce shops with a large known catalog that offer only one courier, country by country, and prioritize the ones advertising now for parcel volume.
Reach WooCommerce shops with a platform-specific integration pitch, one country at a time, and open with those advertising now or holding a large catalog.
Common questions
- How many online stores run WooCommerce?
- About 1,700,000 online stores across Europe run WooCommerce.
- Which country has the most WooCommerce stores?
- United Kingdom, with ~260,000 stores, followed by Germany (~200,000).
- Which payment provider do WooCommerce shops use most?
- In United Kingdom, Stripe is the payment provider seen most on WooCommerce shops, then PayPal.
- Can I get a list of WooCommerce stores in a country?
- Yes. Choose the country and the cut you want, for example stores that advertise now or sit above a turnover line, and we return the matched companies with the people to reach.
Keep in mind
- Only some WooCommerce shops are matched to a company, so a list that needs a named contact is much shorter than the full count.
- A large catalog shows assortment, not sales; combine it with ad activity before judging turnover.
Start with your target
Target WooCommerce shops
Tell us who you want to reach. We send back matched accounts.
Get a matched sample
Before any commitment.