How many online stores in Sweden run WooCommerce?

~36,000 online stores in Sweden run WooCommerce. It is the second most common ecommerce platform in the country, behind Shopify.

Which ecommerce platform do most Swedish online stores use?

Shopify leads in Sweden, followed by WooCommerce and Quickbutik.

Which payment provider do WooCommerce shops in Sweden use?

Swish is the payment provider seen most on WooCommerce shops in Sweden, then Stripe.

Which courier do WooCommerce shops in Sweden use?

PostNord is the courier seen most on WooCommerce shops in Sweden, then DHL.

Can I get the list of WooCommerce stores in Sweden?

Yes. Tell us the cut you want, for example stores that advertise now or sit above a turnover line, and we return the matched companies with the people to reach.

WooCommerce · Sweden

WooCommerce online stores in Sweden

WooCommerce is the second ecommerce platform in Sweden, behind Shopify and ahead of Quickbutik, with Swish leading its payment list ahead of Stripe and PayPal.

Get a matched sample See the evidence

WooCommerce stores: ~36,000
Rank in Sweden: No. 2 platform
Payments led by: Swish
Delivery led by: PostNord

September 2026

Swish leads Stripe and PayPal on WooCommerce shops; Swedbank Banklink, Handelsbanken and Nordea Banklink complete the top six.

Catalog size is known for a share of WooCommerce shops, so use product range to pick the larger retailers first.

PostNord is the most offered courier, ahead of DHL and Bring, with DB Schenker fourth before UPS and GLS.

Sweden platform mix

Ecommerce platforms in Sweden

Payments

Payment providers on WooCommerce shops

Delivery

Couriers on WooCommerce shops

What this means

What to do with it.

WooCommerce shops run on WordPress, so a web agency or freelancer often maintains the site and the owner decides on plugins. Start with the shops matched to a company, then the ones advertising now, and use known catalog size to separate real retailers from side projects. WooCommerce holds the same weight in Sweden as across Europe, so a European WooCommerce message works here without change.

Payment and BNPL teams

Target Swedish WooCommerce shops that offer only a bank link or Swish, and pitch a card or instalment method to the ones advertising now.

Couriers and 3PLs

Work Swedish WooCommerce shops where PostNord is the only courier offered, and use known catalog size to find the senders with volume for a second option.

Ecommerce software and email tools

Pitch WooCommerce plugin integrations to the Swedish shops matched to a company, and order the list by ad activity to reach the ones investing in growth.

Common questions

How many online stores in Sweden run WooCommerce?: ~36,000 online stores in Sweden run WooCommerce. It is the second most common ecommerce platform in the country, behind Shopify.
Which ecommerce platform do most Swedish online stores use?: Shopify leads in Sweden, followed by WooCommerce and Quickbutik.
Which payment provider do WooCommerce shops in Sweden use?: Swish is the payment provider seen most on WooCommerce shops in Sweden, then Stripe.
Which courier do WooCommerce shops in Sweden use?: PostNord is the courier seen most on WooCommerce shops in Sweden, then DHL.
Can I get the list of WooCommerce stores in Sweden?: Yes. Tell us the cut you want, for example stores that advertise now or sit above a turnover line, and we return the matched companies with the people to reach.

Keep in mind

Some shops are matched to a company and some advertise now, so stacking both filters shortens the list fast.
Offered at checkout is not the option buyers pick most.

Start with your target

Target WooCommerce shops in Sweden

Tell us who you want to reach. We send back matched accounts.

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