Klarna, an instalment provider, leads Sweden outright; Svea and Walley, its instalment rivals, are far behind.
Sweden · payments
Most used payment providers in Swedish online shops
Klarna is the most offered payment provider in Sweden, ahead of PayPal, with Swish third and Stripe fourth, and every other name far behind.
- Online shops
- ~75,000
- Leader
- Klarna
- Then
- PayPal and Swish
- Cash on delivery
- Rare
September 2026
Swish, a digital wallet, ranks third, above Stripe and every bank button.
Fewer than half of Klarna shops advertise, so an ads filter shortens the leader's list.
Payment providers ranked by online shops
A shop can offer several payment providers.
- 01Klarna · buy now, pay later provider~18,000
- 02PayPal · digital wallet~12,000
- 03Swish · digital wallet~8,600
- 04Stripe~6,700
- 05Svea · buy now, pay later provider~1,300
- 06Alma · buy now, pay later provider~690
- 07Swedbank Banklink · bank payment button~680
- 08Nets~660
- 09Nordea Banklink · bank payment button~520
- 10SEB Banklink · bank payment button~510
- 11Handelsbanken · bank payment button~500
- 12Walley · buy now, pay later provider~450
- 13Qliro~440
- 14Trustly~430
- 15Vipps · digital wallet~340
- 16ePay~320
On Shopify shops
On WooCommerce shops
On Quickbutik shops
What this means
What to do with it.
Klarna is on the majority of Swedish shops with a named provider, so it is a weak filter on its own; the specific lists are Swish, Stripe, Svea and the bank buttons from Swedbank, Nordea, SEB and Handelsbanken. A shop that offers Stripe or a bank button but no Klarna, Svea or Walley is the open target for an instalment pitch.
Target Swedish shops that offer Swish or Stripe and no Klarna, Svea or Walley; with Klarna this far ahead, those shops are the open instalment slot.
Build Swedish lists from Svea, Qliro, Trustly and the bank buttons, small specific groups, before the broad Klarna and PayPal tiers.
Reach Swedish sellers that offer Stripe or PayPal; both are large, and a card gateway or wallet beside Klarna is the simplest marker of a working international checkout.
Common questions
- Which payment provider do most online shops in Sweden offer?
- Klarna, offered by ~18,000 Swedish online shops. PayPal is second with ~12,000.
- How many Swedish online shops offer PayPal?
- ~12,000 online shops in Sweden offer PayPal, the second most common payment provider in the country.
- Is Swish common in Sweden?
- Swish is the third most common payment provider in Swedish online shops, with ~8,600 shops offering it.
- Can I get the list of Swedish online shops by payment provider?
- Yes. Pick the payment provider and the cut you want, for example shops that advertise now or sit above a turnover line, and we return the matched companies with the people to reach.
Keep in mind
- Klarna named on a shop's site does not show how often buyers pick it over Swish or cards, and says nothing about volume.
- Many Swedish shops have no identified provider; a missing name is a gap, not proof the shop lacks one.
Start with your target
Build a Sweden target list by payment provider
Tell us who you want to reach. We send back matched accounts.
Get a matched sample
Before any commitment.