It ranks first among categories in all ten of its biggest markets, from the United Kingdom down to Belgium.
Apparel & Accessories · shop category
Apparel & Accessories online shops, by country
Apparel and accessories is the largest category of online shops across Europe, with the United Kingdom, France and Germany as its three biggest markets.
- Shops across Europe
- ~510,000
- Largest market
- United Kingdom
- Countries
- 30
- Largest category in
- 26 countries
September 2026
France sits a close second to the United Kingdom and ahead of Germany, so do not build a German-first list.
Switzerland, Poland, Sweden and Belgium follow Spain in the top ten, so a fashion list should reach past five markets.
Apparel & Accessories shops by country
Online shops in each country whose main category this is, largest first.
- 01United Kingdom~71,000
- 02France~68,000
- 03Germany~56,000
- 04Italy~49,000
- 05Netherlands~42,000
- 06Spain~26,000
- 07Switzerland~21,000
- 08Poland~19,000
- 09Sweden~16,000
- 10Belgium~15,000
- 11Greece~14,000
- 12Denmark~14,000
- 13Romania~12,000
- 14Czechia~11,000
- 15Austria~10,000
- 16Portugal~9,700
- 17Hungary~8,300
- 18Norway~7,600
- 19Ireland~7,600
- 20Finland~5,900
- 21Lithuania~5,400
- 22Slovakia~5,200
- 23Bulgaria~4,500
- 24Estonia~2,700
- 25Slovenia~2,600
- 26Latvia~2,000
- 27Croatia~1,800
- 28Cyprus~1,400
- 29Luxembourg~700
- 30Malta~600
What this means
What to do with it.
Apparel is the widest category in Europe and the one with the most shops to sort through, so a plain country list is too broad to work with. Narrow by platform, store size and ad activity before anyone writes an email, and treat the United Kingdom, France and Germany as three separate lists with their own language and pitch.
Target apparel retailers in your own market first, then add France and Germany, and match each shop to a company and a buyer before you write.
Split the apparel shops by platform and store size before pitching, since the integration and the price point differ across a category this wide.
Recruit fashion sellers who already run their own checkout in the United Kingdom, France and Italy, and prioritize those already selling to a second country.
Common questions
- How many online shops in Europe sell apparel & accessories?
- About 510,000 online shops across 30 European countries have apparel & accessories as their main category.
- Which country has the most apparel & accessories shops?
- United Kingdom, with ~71,000 shops, followed by France (~68,000).
- Can I get a list of apparel & accessories shops in a country?
- Yes. Choose the country and the cut you want, for example shops that advertise now, run a given platform or sit above a turnover line, and we return the matched companies with the people to reach.
Keep in mind
- Each shop sits under one main category, so a store that sells clothing with shoes and jewellery appears here once, under its leading range.
- A long list of shops does not mean much spend; narrow by size or ad activity before you commit outreach budget.
Start with your target
Target apparel & accessories shops
Tell us who you want to reach. We send back matched accounts.
Get a matched sample
Before any commitment.