WooCommerce leads the platforms, ahead of Shopify, with OpenCart third and PrestaShop fourth.
Apparel & Accessories · Bulgaria
Apparel & Accessories online shops in Bulgaria
Apparel & Accessories online shops in Bulgaria form the largest category in the country, ahead of Home & Garden and Business & Industrial.
- Apparel & Accessories shops in Bulgaria
- ~4,500
- Rank among categories
- Largest of 16
- Most run on
- WooCommerce
September 2026
Few of these shops are matched to a company, so ad activity is the better first filter here.
Shop categories in Bulgaria
Where apparel & accessories sits among what Bulgarian online shops sell.
- 01Apparel & Accessories
- 02Home & Garden
- 03Business & Industrial
- 04Health & Beauty
- 05Hardware
- 06Food & Beverages
- 07Electronics
- 08Pet Supplies
Platforms apparel & accessories shops in Bulgaria run
- 01WooCommerce
- 02Shopify
- 03OpenCart
- 04PrestaShop
- 05Magento
Apparel & Accessories shops elsewhere in Europe
- 01United Kingdom~71,000
- 02France~68,000
- 03Germany~56,000
- 04Italy~49,000
- 05Netherlands~42,000
- 06Spain~26,000
- 07Switzerland~21,000
- 08Poland~19,000
- 09Sweden~16,000
- 10Belgium~15,000
What this means
What to do with it.
Sort by advertising now first, since a share of Bulgarian fashion shops run ads and those are the ones spending on growth. Few of these shops come with a company match, so budget time for lookups before outreach, or keep the matched shops as the short list for any pitch that needs a person.
Target Bulgarian fashion retailers that advertise now, then the ones matched to a company, since the rest need a lookup before anyone is reached.
Reach WooCommerce and Shopify clothing shops that advertise now, where a checkout plugin installs quickly and small repeat baskets fit instalments.
Work the WooCommerce and OpenCart fashion shops as two integrations, since self hosted stores lead this category and buy different tooling from Shopify.
Common questions
- How many online shops in Bulgaria sell apparel & accessories?
- ~4,500 online shops in Bulgaria sell apparel & accessories. It is the most common category in the country.
- Which ecommerce platform do Bulgarian apparel & accessories shops run?
- Most apparel & accessories shops in Bulgaria run WooCommerce, then Shopify.
- Which payment provider do online shops in Bulgaria offer most?
- PayPal leads payment providers in Bulgaria, ahead of Stripe.
- Can I get the list of apparel & accessories shops in Bulgaria?
- Yes. Tell us the cut you want, for example shops that advertise now, run a given platform or sit above a turnover line, and we return the matched companies with the people to reach.
Keep in mind
- A shop is placed in one category, so a store selling clothing alongside jewellery or sports gear appears under only one of them.
- Advertising now means active ads, not ad spend or turnover.
Start with your target
Target apparel & accessories shops in Bulgaria
Tell us who you want to reach. We send back matched accounts.
Get a matched sample
Before any commitment.