How many online shops in Italy sell apparel & accessories?

~49,000 online shops in Italy sell apparel & accessories. It is the most common category in the country.

Which ecommerce platform do Italian apparel & accessories shops run?

Most apparel & accessories shops in Italy run Shopify, then WooCommerce.

Which payment provider do online shops in Italy offer most?

PayPal leads payment providers in Italy, ahead of Stripe.

Can I get the list of apparel & accessories shops in Italy?

Yes. Tell us the cut you want, for example shops that advertise now, run a given platform or sit above a turnover line, and we return the matched companies with the people to reach.

Apparel & Accessories · Italy

Apparel & Accessories online shops in Italy

Apparel & Accessories is the largest online shop category in Italy, tens of thousands of shops led by Shopify, with WooCommerce second and PrestaShop third.

Get a matched sample See the evidence

Apparel & Accessories shops in Italy: ~49,000
Rank among categories: Largest of 18
Most run on: Shopify

September 2026

Shopify leads Italian fashion ahead of WooCommerce, so a Shopify app listing reaches the largest group first.

The advertising shops are a minority, but still thousands of stores, so order the list by ad activity first.

Italy

Shop categories in Italy

Where apparel & accessories sits among what Italian online shops sell.

Italy

Platforms apparel & accessories shops in Italy run

01Shopify
02WooCommerce
03PrestaShop
04Magento
05OpenCart

Other countries

Apparel & Accessories shops elsewhere in Europe

01United Kingdom~71,000
02France~68,000
03Germany~56,000
04Netherlands~42,000
05Spain~26,000
06Switzerland~21,000
07Poland~19,000
08Sweden~16,000
09Belgium~15,000
10Greece~14,000

What this means

What to do with it.

Italian fashion is too large to work in one pass, so start with the shops that advertise now and run Shopify. A share of these shops come matched to a registered company, which puts a named person next to the store; prioritize those for direct outreach. Then widen to WooCommerce and PrestaShop by integration.

Payment and BNPL teams

Target Italian fashion shops that advertise now with a pay-later pitch; apparel is where instalments and returns-friendly checkout win.

Couriers and 3PLs

Prioritize Italian apparel shops that advertise now for a returns and parcel offer; fashion is the largest category in Italy.

Lead generation agencies

Build Italian fashion lists by platform and ad activity; Shopify shops that advertise now are the segment clients ask for first.

Common questions

How many online shops in Italy sell apparel & accessories?: ~49,000 online shops in Italy sell apparel & accessories. It is the most common category in the country.
Which ecommerce platform do Italian apparel & accessories shops run?: Most apparel & accessories shops in Italy run Shopify, then WooCommerce.
Which payment provider do online shops in Italy offer most?: PayPal leads payment providers in Italy, ahead of Stripe.
Can I get the list of apparel & accessories shops in Italy?: Yes. Tell us the cut you want, for example shops that advertise now, run a given platform or sit above a turnover line, and we return the matched companies with the people to reach.

Keep in mind

Each shop carries one main category, so a sports brand filed under Sporting Goods does not appear here.
Advertising now means ads are running, not how much the shop spends.

Start with your target

Target apparel & accessories shops in Italy

Tell us who you want to reach. We send back matched accounts.

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