The United Kingdom holds the most beauty shops, ahead of Germany, with France a distant third.
Health & Beauty · shop category
Health & Beauty online shops, by country
Health and beauty is a top five category of online shops across Europe, ranking fourth in the United Kingdom, Germany, France, Spain and Poland.
- Shops across Europe
- ~170,000
- Largest market
- United Kingdom
- Countries
- 30
- Largest category in
- none
September 2026
Italy and Spain are level, so run them as one Southern European list rather than picking one.
Poland and Romania both make the top ten, so a beauty brand expanding east has retailers to work with.
Health & Beauty shops by country
Online shops in each country whose main category this is, largest first.
- 01United Kingdom~26,000
- 02Germany~20,000
- 03France~14,000
- 04Italy~9,800
- 05Spain~9,600
- 06Netherlands~8,200
- 07Switzerland~8,000
- 08Poland~6,900
- 09Belgium~6,400
- 10Romania~5,600
- 11Czechia~5,400
- 12Greece~4,800
- 13Sweden~4,200
- 14Hungary~4,100
- 15Austria~3,900
- 16Ireland~3,300
- 17Denmark~3,200
- 18Finland~3,100
- 19Portugal~2,800
- 20Slovakia~2,500
- 21Norway~2,400
- 22Bulgaria~2,300
- 23Lithuania~2,200
- 24Slovenia~1,500
- 25Estonia~1,200
- 26Croatia~930
- 27Latvia~820
- 28Cyprus~550
- 29Luxembourg~280
- 30Malta~280
What this means
What to do with it.
Health and beauty mixes pharmacies, cosmetics brands and supplement sellers, and each takes a different pitch, so split the list by product type before by country. The United Kingdom, Germany and France hold the volume, while the category keeps a steady fourth or fifth place across the top ten markets, which makes it a reliable second filter inside any country list.
Target beauty and health retailers in the United Kingdom, Germany and France first, and separate pharmacies from cosmetics shops, since they buy through different channels.
Pitch subscription and replenishment features to beauty and supplement shops, where repeat purchase drives the business, and sort by platform before you write.
Use this category for cosmetics and wellness clients who need retailer lists in several countries at once, matched to a company and a buyer in one pass.
Common questions
- How many online shops in Europe sell health & beauty?
- About 170,000 online shops across 30 European countries have health & beauty as their main category.
- Which country has the most health & beauty shops?
- United Kingdom, with ~26,000 shops, followed by Germany (~20,000).
- Can I get a list of health & beauty shops in a country?
- Yes. Choose the country and the cut you want, for example shops that advertise now, run a given platform or sit above a turnover line, and we return the matched companies with the people to reach.
Keep in mind
- Pharmacies with an online shop sit here beside cosmetics brands, so filter by product range before a beauty-only pitch.
- Fourth place in a market says where the category is strong, not which shops have turnover.
Start with your target
Target health & beauty shops
Tell us who you want to reach. We send back matched accounts.
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Before any commitment.