WooCommerce leads the platforms, ahead of Shopify, with OpenCart third and PrestaShop fourth.
Health & Beauty · Bulgaria
Health & Beauty online shops in Bulgaria
Health & Beauty online shops in Bulgaria rank fourth among the country's categories, behind Business & Industrial and ahead of Hardware.
- Health & Beauty shops in Bulgaria
- ~2,300
- Rank among categories
- No. 4 of 16
- Most run on
- WooCommerce
September 2026
A share of these shops advertise now, a strong first cut for a category built on repeat orders.
Shop categories in Bulgaria
Where health & beauty sits among what Bulgarian online shops sell.
- 01Apparel & Accessories
- 02Home & Garden
- 03Business & Industrial
- 04Health & Beauty
- 05Hardware
- 06Food & Beverages
- 07Electronics
- 08Pet Supplies
Platforms health & beauty shops in Bulgaria run
- 01WooCommerce
- 02Shopify
- 03OpenCart
- 04PrestaShop
- 05Magento
Health & Beauty shops elsewhere in Europe
- 01United Kingdom~26,000
- 02Germany~20,000
- 03France~14,000
- 04Italy~9,800
- 05Spain~9,600
- 06Netherlands~8,200
- 07Switzerland~8,000
- 08Poland~6,900
- 09Belgium~6,400
- 10Romania~5,600
What this means
What to do with it.
Start with the shops that advertise now, since Bulgarian beauty sellers lean on ads and the active ones are the brands spending. Few come with a company match, so keep the matched shops for any pitch that needs a person and use the rest as a reach list.
Target Bulgarian beauty shops on WooCommerce and Shopify that advertise now, where small repeat baskets make a fast checkout an easy pitch.
Reach Bulgarian health and beauty retailers that advertise now, then the ones matched to a company, since those come with the person to reach.
Work the WooCommerce and Shopify shops in this category with email and subscription tools, since replenishment drives repeat orders here.
Common questions
- How many online shops in Bulgaria sell health & beauty?
- ~2,300 online shops in Bulgaria sell health & beauty. It is the fourth most common category in the country, behind apparel & accessories, home & garden, business & industrial.
- Which ecommerce platform do Bulgarian health & beauty shops run?
- Most health & beauty shops in Bulgaria run WooCommerce, then Shopify.
- Which payment provider do online shops in Bulgaria offer most?
- PayPal leads payment providers in Bulgaria, ahead of Stripe.
- Can I get the list of health & beauty shops in Bulgaria?
- Yes. Tell us the cut you want, for example shops that advertise now, run a given platform or sit above a turnover line, and we return the matched companies with the people to reach.
Keep in mind
- Health & Beauty includes pharmacies, cosmetics and supplements, so a regulated product pitch should filter by what the shop sells.
- Advertising now means active ads, not ad spend or turnover.
Start with your target
Target health & beauty shops in Bulgaria
Tell us who you want to reach. We send back matched accounts.
Get a matched sample
Before any commitment.